{"id":29157,"date":"2019-05-14T02:46:21","date_gmt":"2019-05-14T02:46:21","guid":{"rendered":"https:\/\/one.sightlinemg.com\/airforcetimes\/uncategorized\/2019\/05\/14\/ned-stark-unveiled-colonel-who-wrote-viral-leadership-columns-has-a-challenge-for-the-air-force\/"},"modified":"2026-08-07T20:52:07","modified_gmt":"2026-08-07T20:52:07","slug":"ned-stark-unveiled-colonel-who-wrote-viral-leadership-columns-has-a-challenge-for-the-air-force","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/airforcetimes\/news\/your-air-force\/2019\/05\/14\/ned-stark-unveiled-colonel-who-wrote-viral-leadership-columns-has-a-challenge-for-the-air-force\/","title":{"rendered":"\u2018Ned Stark\u2019 unveiled: Colonel who wrote viral leadership columns has a challenge for the Air Force"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">His pseudonymous columns on problems with the <a href=\"https:\/\/www.airforcetimes.com\/opinion\/commentary\/2018\/07\/31\/commentary-the-air-force-is-not-designed-to-produce-good-leaders\/\" target=_blank>Air Force\u2019s leadership development<\/a> sliced through years of ossified thinking like a Valyrian steel greatsword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They went viral across the service, drew plaudits for their straight talk about how leaders are really chosen \u2014 and even got the attention of <a href=\"https:\/\/www.airforcetimes.com\/news\/your-air-force\/2018\/08\/23\/ned-stark-whose-leadership-op-eds-created-a-stir-is-considering-chief-of-staffs-job-offer\/\" target=\"_blank\">Chief of Staff Gen. Dave Goldfein<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, the anonymous officer known as &#8220;Col. Ned Stark\u201d has come forward as Col. Jason Lamb, a career intelligence officer and leader at Air Education and Training Command. And he has a challenge for the Air Force: Continue the hard, overdue conversation he started \u2014 be bold and be frank, because the <a href=\"https:\/\/www.airforcetimes.com\/opinion\/commentary\/2018\/06\/14\/commentary-wanted-leaders-we-can-believe-in\/\" target=_blank>next generation is at stake<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think what I\u2019ve done, more than anything, is brought something that was being discussed \u2014 and demotivating people \u2014 on the periphery into a thing that we can actually talk about openly,\u201d Lamb said in a May 6 interview at Air Force Times\u2019 newsroom in Northern Virginia. \u201cMy mom once told me when I was a kid, you should always leave the party while you\u2019re still having fun.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamb said he\u2019s decided to reveal himself now \u2014 almost exactly a year after <a href=\"https:\/\/warontherocks.com\/\" target=\"_blank\">War on the Rocks<\/a> published his first column, <a href=\"https:\/\/warontherocks.com\/2018\/05\/a-call-for-senior-officer-reform-in-the-air-force-an-insiders-perspective\/\" target=\"_blank\">\u201cA Call for Senior Officer Reform in the Air Force: An Insider\u2019s Perspective\u201d<\/a> \u2014 because he thinks he\u2019s said everything he can under the Ned Stark persona, and by going public, he can help guide the conversation into its next phase. Lamb\u2019s identity was first revealed on a <a href=\"https:\/\/warontherocks.com\/2019\/05\/wotr-podcast-the-unmasking-of-ned-stark-and-the-future-of-air-force-leadership\/\" target=\"_blank\">War on the Rocks podcast<\/a> Monday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamb thinks that\u2019s the only way the Air Force can move beyond small-ball, baby-stepping solutions, toward something that really changes the service for the better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Air Force really struggles with candor,\u201d Lamb said. \u201cThe entire system incentivizes risk avoidance. What we see as risk these days, really speaks to our problem with risk avoidance. When we stand up and applaud when a wing commander chooses not to abide by an Air Force Instruction because he thinks it\u2019s silly, that\u2019s seen as a huge victory.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamb, who is now director of intelligence, analysis and innovation at Air Education and Training Command at Joint Base San Antonio-Randolph in Texas, graduated from the Air Force Academy in 1995. His father was a Marine Corps non-commissioned officer who fought in the Korean War, and he thinks that\u2019s where he got his lack of tolerance for BS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although he is seriously considering retirement next year, though he hasn\u2019t made a final decision, Lamb said he has loved serving in the Air Force and, as a squadron and then group commander, tried to improve it where he could.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/airforcetimes\/news\/your-air-force\/2018\/08\/23\/ned-stark-whose-leadership-op-eds-created-a-stir-is-considering-chief-of-staffs-job-offer\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">\u2018Ned Stark,\u2019 whose leadership op-eds created a stir, is considering chief of staff\u2019s job offer<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Air Force Chief of Staff Gen. David Goldfein has extended an offer of clemency to Col. \u201cNed Stark,&quot; as well as a job. Stark, who told Air Force Times he was humbled by the offer, said his next move will be made in private.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">But over the years, beginning when he was a captain, Lamb\u2019s frustrations built as he pieced together how things really worked. He grew troubled by the way the Air Force deemed certain officers \u201chigh potential\u201d early on, promoted them early and fast-tracked them into leadership positions. When some of those fast burners displayed flaws, however, the Air Force failed to hold them accountable, admit its mistake and correct course, he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The uninspired, or even toxic leadership that grew in some places had broader, disastrous effects, he said. Over the years, Lamb saw one talented officer after another reach the end of his rope and, frustrated, leave the service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg\" alt=\"\" class=\"wp-image-57792\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg 1200w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg?resize=300,157 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg?resize=768,402 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3624068.jpg.jpg?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Air Force Chief of Staff Gen. David L. Goldfein speaks to guests attending an evening parade at Marine Barracks Washington, Washington, D.C., July 28, 2017. Commandant of the Marine Corps Gen. Robert B. Neller hosted the parade and Goldfein was the guest of honor. (U.S. Marine Corps photo by Cpl. Samantha K. Braun)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople were burned out, leaving in droves,\u201d Lamb said. \u201cYou couldn\u2019t get them to stay in.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s not to say the Air Force doesn\u2019t have some outstanding leaders, he said. It does. He believes Goldfein is one of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But even when toxic or misbehaving commanders do get investigated and fired, Lamb says, there\u2019s no process for reviewing how those commanders got chosen in the first place, to see whether the selection process missed warning signs or went wrong, and what can be improved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere are no consequences for any of the senior folks who pushed those people for command,\u201d Lamb said. \u201cNobody ends up in command without someone sponsoring them, vouching for them, recommending them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, he saw other officers who were not selected for early advancement at the beginning of their careers \u2014 though they may have later developed into exceptional leaders \u2014 get left behind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When he raised his concerns to peers, mentors and supervisors, he said they\u2019d nod and agree \u2014 but nothing ever changed. You\u2019re absolutely right, they\u2019d tell him \u2014 but this is the system we live in. And from his perspective, the powers that be showed little inclination to fix things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOnce a system gets in place, the people who benefit from that system seek to perpetuate the system \u2014 \u2018It obviously worked, because it selected me,\u2019 \u201d Lamb said. \u201cI\u2019m idealistic, inherently, but I\u2019m a realist by training. But I\u2019m continually surprised, and sometimes let down, by our inability to actually fix ourselves. And the higher up I went, the less there seemed to be any sense of urgency or need to reform anything.\u201d<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/airforcetimes\/opinion\/commentary\/2018\/06\/14\/commentary-wanted-leaders-we-can-believe-in\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/m6201310304230011arjpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Commentary: Wanted: Leaders we can believe in<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">We are finding smart officers, but we must do more to find good leaders and sideline the bad, the author writes.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">His frustrations spilled over early last year when he realized that not only was nothing changing, but things were probably getting worse over time and, even as a group commander, there was surprisingly little he could do to make improvements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He reached out to Steve Leonard, the retired Army colonel who now satirizes the military online as Doctrine Man, and vented. With Leonard\u2019s encouragement, Lamb wrote a sprawling \u2014 even ranting \u2014 initial draft of his first column. He then tightened up and edited down his piece, and sent it to <a href=\"https:\/\/warontherocks.com\/2018\/11\/and-miles-to-go-before-i-sleep-the-air-forces-stratification-problem\/\" target=_blank>War on the Rocks<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamb, who at the time was a group commander at the 544th Intelligence, Surveillance and Reconnaissance Group at Peterson Air Force Base in Colorado, knew that publishing these thoughts under his own name would be career suicide. So Lamb \u2014 a big \u201cGame of Thrones\u201d fan \u2014 adopted the name of the show\u2019s noble, doomed hero, who spoke truth to power and paid the price with his head.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When his first piece dropped last May 14, it went viral. Lamb then expanded on his critiques with subsequent columns on <a href=\"https:\/\/warontherocks.com\/2018\/09\/promoting-what-we-value-in-the-air-force-wouldnt-that-be-nice\/\" target=\"_blank\">War on the Rocks<\/a> and Air Force Times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A wide variety of theories about Ned Stark\u2019s true identity were bandied about in the Air Force. Lamb found it very telling that so many airmen, from all sorts of different career fields, were absolutely convinced \u201cNed\u201d was one of them. He even heard a theory that Ned Stark was really a female mobility pilot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via an anonymous \u201cEddard Stark\u201d Gmail address he set up, Lamb heard stories from airmen across the Air Force who were seeing the same problems he was.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"627\" src=\"\/wp-content\/uploads\/2026\/08\/Corona_web.jpg.jpg\" alt=\"\" class=\"wp-image-57797\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Corona_web.jpg.jpg 1199w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Corona_web.jpg.jpg?resize=300,157 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Corona_web.jpg.jpg?resize=768,402 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Corona_web.jpg.jpg?resize=1024,535 1024w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\" \/><figcaption class=\"wp-element-caption\">Maxwell AFB, AL &#8211; Top Performers for CORONA South 2018 were recognized for go above and beyond to insure the success of CORONA(USAF Photograph by Donna L. Burnett)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI can\u2019t even tell you the number of people who wrote me,\u201d Lamb said. \u201cGood gravy, a lot of people wrote in.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also got the attention of Gen. Goldfein, who made Lamb\u2019s first column required reading for top Air Force leaders at last summer\u2019s Corona meeting. Goldfein posted his own open letter last August on War on the Rocks, comparing Lamb\u2019s column to the famous \u201cDear Boss, I Quit\u201d letter penned in 1979 by then Air Force Capt. Ron Keys, who went on to make general and head Air Combat Command. Goldfein said he agreed with parts of what Lamb said, encouraged him to keep writing \u2014 and offered him clemency and a job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNed, I can assure you your head is safe,\u201d Goldfein wrote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamb spoke with Goldfein and seriously considered his offer, but ultimately decided not to come to Washington to avoid disrupting his family with another move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But though he stayed in San Antonio, Lamb continued to consult with the personnel team at Air Force headquarters \u2014 whom he called \u201csome really sharp, impressive folks\u201d \u2014 and helped work on changes to the officer development process. He says recently announced changes, such as streamlining the promotion recommendation form, are on the right track.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his columns, Lamb made several suggestions for improvement, such as 360-degree feedback evaluations in which subordinates review their commanders as part of an officer\u2019s permanent record.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/airforcetimes\/opinion\/commentary\/2018\/07\/31\/commentary-the-air-force-is-not-designed-to-produce-good-leaders\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Goldfein_Shaw.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Commentary: The Air Force is not designed to produce good leaders<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Being in a leadership position does not make you a leader. Unfortunately, the Air Force officer system sees it differently. We talk a good game, but the system is seriously lacking.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">But after talking to professional personnelists such as Col. Fred Thaden, director of the Air Force talent management innovation cell, Lamb has softened his stance slightly. He\u2019s now trying to be less prescriptive about what he thinks specifically needs to be done, and talk more about the goals that need to be met.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m a bit like the person who spent too much time on WebMD,\u201d Lamb said. \u201cAt some point, you need to turn it over to the professionals.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Air Force is starting to take tentative steps forward now, Lamb said. But the process is slow, he said, and there\u2019s no time to waste. Potential major changes to the evaluation and promotion systems would likely take three to five years to take effect, once they begin to go into place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While \u201cquick wins\u201d are nice to build confidence, he said, big changes are what\u2019s needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the endgame Lamb seeks is to grow a new generation of better leaders in the Air Force \u2014 which will take years, and perhaps decades \u2014 the service needs to start as soon as possible, and not waste several more years debating things in committee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only by shaking off its risk-averse culture can the Air Force start producing the officers it needs, he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSpeak plainly,\u201d Lamb said. \u201cSay what you mean. Let\u2019s talk it out, let\u2019s have a discussion of the pros and cons. And then for the love of God, let\u2019s make a decision and move out.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Ned Stark&#8221; reveals who he is, why he&#8217;s come forward now, and where he thinks the Air Force needs to go from 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By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018Ned Stark\u2019 unveiled: Colonel who wrote viral leadership columns has a challenge for the Air Force - Air Force TImes<\/title>\n<meta name=\"description\" content=\"&quot;Ned Stark&quot; reveals who he is, why he&#039;s come forward now, and where he thinks the Air Force needs to go from here.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Ned Stark\u2019 unveiled: Colonel who wrote viral leadership columns has a challenge for the Air Force\" \/>\n<meta property=\"og:description\" content=\"&quot;Ned Stark&quot; reveals who he is, why he&#039;s come forward now, and where he 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