{"id":35965,"date":"2018-04-04T15:07:57","date_gmt":"2018-04-04T15:07:57","guid":{"rendered":"https:\/\/one.sightlinemg.com\/airforcetimes\/uncategorized\/2018\/04\/04\/two-words-that-can-cost-you-thousands-while-selling-a-home\/"},"modified":"2026-08-08T02:53:59","modified_gmt":"2026-08-08T02:53:59","slug":"two-words-that-can-cost-you-thousands-while-selling-a-home","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/airforcetimes\/home-hq\/2018\/04\/04\/two-words-that-can-cost-you-thousands-while-selling-a-home\/","title":{"rendered":"Two words that can cost you thousands while selling a home"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">My foray into working in real estate began with writing for a luxury real estate agent in Northern Virginia. Her average home price exceeded $3 million, and she wouldn\u2019t go to a listing appointment if the house would sell below $750,000 unless it was a favor to a friend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a <a href=\"https:\/\/www.militarytimes.com\/home-hq\/2018\/03\/02\/on-the-move-what-to-look-for-in-your-new-real-estate-agent\/\" title=\"\" class=\"\" target=\"_blank\">real estate<\/a> nut and writer, this was a great gig. I loved looking at the pictures of these houses \u2014 poring over the sparkling infinity pools, gourmet gas ranges, beautifully tiled backsplashes, carrera marble counters, elevators (yes, multiple!), butler pantries and the unique features of some of the older, Colonial-style homes. They were so much nicer than the cozy (read: small) and clean (real estate-speak for plain, undiscernible \u2026 somewhat boring) town home we lived in on Marine Corps Base Quantico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a brief chat with the agent on the home specs and a review of the photos for her <a href=\"https:\/\/www.militarytimes.com\/home-hq\/2017\/12\/27\/home-for-sale-think-before-you-renovate\/\" title=\"\" class=\"selected-link\" target=\"_blank\" data-original-title=\"\" aria-describedby=\"popover337094\">new listing<\/a>, I\u2019d get to work on the language for the multiple listings service (better known as MLS), and then the language for the brochures and other marketing materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was awesome \u2014 for a while.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/militarytimes\/home-hq\/2018\/01\/09\/not-just-va-state-backed-programs-may-help-you-buy-your-next-home\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/150512-F-PB776-001.JPG.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Not just VA: State-backed programs may help you buy your next home<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Do some extra digging to find state-based aid.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">But like anything else, even luxury gets old. You can only describe \u201cspa-like bathrooms,\u201d \u201cpark-like backyards,\u201d and \u201cgourmet kitchens\u201d in so many ways, especially when MLS permits so few characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I knew there had to be more to the language of <a href=\"https:\/\/www.militarytimes.com\/home-hq\/2018\/03\/21\/going-remote-quick-tips-for-house-hunting-from-a-distance\/\" title=\"\" class=\"\" target=\"_blank\">real estate<\/a>, and so I hearkened to my nerdy history research lovin\u2019 background, and went down a deep, deep rabbit hole into what words actually help sell a house, if any (I was trying to keep an open mind).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Little inclusions, such as the use of the adjective \u201ctiled\u201d with \u201cbacksplash,\u201d increased an average seller\u2019s yield. Listings put together by MilHousing Network\u2019s San Antonio team always include both words together if a house has this feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other words did the opposite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two words in particular, \u201cmotivated seller,\u201d actually decreased a seller\u2019s yield by an average of 4 percent of the asking price. They also increased time on market by an average of 15 percent, according to the Journal of Real Estate Research, which based its figures on a study of Texas home sales over a three-year period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first, I was a little shocked. Why would agents use words that would yield a lower price to a seller AND make the home sit on the market for longer? Were they just crazy? Lazy? Confused?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then I realized that it isn\u2019t just the words. Chances are that \u201cmotivated sellers\u201d are operating under some kind of duress \u2014 a military PCS, a death, or even a home with too many repairs for the seller to handle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, the highest possible purchase price isn\u2019t the most critical factor for the seller, who is more likely to accept an offer and not risk losing it during negotiations. But that doesn\u2019t mean an agent should show their seller\u2019s hand so publicly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the words \u201cmotivated seller\u201d just doesn\u2019t seem to get the \u201cmotivated buyers\u201d with top dollar offers knocking down your door to buy your home.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><i>Karina Gafford is a military spouse (seven-time PCS-er), mom of two boys and co-founder of <a href=\"http:\/\/milhousingnetwork.com\/\" title=\"\" class=\"\" target=\"_blank\">MilHousing Network<\/a>, a nationwide real estate platform for military families that works to combat military spouse unemployment. She oversees the platform\u2019s flagship real estate team in San Antonio. Learn more about MilHousing Network <a href=\"http:\/\/milhousingnetwork.com\/\" title=\"\" class=\"\" target=\"_blank\">here<\/a>, or via <a href=\"https:\/\/www.facebook.com\/MilHousingNetwork\" title=\"\" class=\"\" target=\"_blank\">Facebook<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do those real estate cliches really mean to potential buyers? You might not want to know.<\/p>\n","protected":false},"author":7,"featured_media":66954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":7,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[7],"tags":[],"coauthors":[4934],"class_list":["post-35965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-hq"],"acf":{"subheadline":"","legacy_arc_id":"5RKLLVHMTZEZ7GPZKZIYSN3OVU","arc_canonical_url":"\/home-hq\/2018\/04\/04\/two-words-that-can-cost-you-thousands-while-selling-a-home\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Two words that can cost you thousands while selling a home - Air Force TImes<\/title>\n<meta name=\"description\" content=\"What do those real estate cliches really mean to potential buyers? 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