{"id":45347,"date":"2016-03-20T09:01:42","date_gmt":"2016-03-20T09:01:42","guid":{"rendered":"https:\/\/one.sightlinemg.com\/armytimes\/uncategorized\/2016\/03\/20\/female-army-recruiters-opening-all-jobs-to-women-sends-powerful-message\/"},"modified":"2026-08-08T03:39:36","modified_gmt":"2026-08-08T03:39:36","slug":"female-army-recruiters-opening-all-jobs-to-women-sends-powerful-message","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/armytimes\/news\/your-army\/2016\/03\/20\/female-army-recruiters-opening-all-jobs-to-women-sends-powerful-message\/","title":{"rendered":"Female Army recruiters: Opening all jobs to women sends powerful message"},"content":{"rendered":"\n

Good thing. Without that background, it was a good thing a female friend had already told her about her great experience in the Army. Otherwise, <\/span>the first-year college student might very well have turned around and never looked backnot have enlisted<\/span>.<\/p>\n\n\n\n

“I\u2019m an independent spirit, but honestly I was a little overwhelmed when I walked into the recruiting center and it was all males from a combat arms background,” said Kennedy, now a sergeant first class and recruiter who works as the professional development noncommissioned officerNCO<\/span> at Recruiting Command headquarters in Fort Knox, Kentucky.<\/p>\n\n\n\n

Kennedy\u2019s experience is an example of why the Army has set out to\u00a0drives home a recent point of emphasis for the Army: <\/span>grow and leverage its corps of female recruiters. Several of the women talked with Army Times about how the service’s treatment and perceptions of gender have changed as it\u00a0the Army<\/span> opens ground combat jobs to women, and what female soldiers can contribute to a recruiting center\u2019s successrepertoire<\/span>.<\/p>\n\n\n\n

Young women’s fears about their quality of life in the Army and the rigors of basic training are the most common obstacles female recruiters say they have to overcome.<\/p>\n\n\n\n

\"\"
Sgt. 1st Class Taisha Franco<\/figcaption><\/figure>\n\n\n\n

Sgt. 1st Class Taisha Franco says a photo of her family in her office is one way she shows women it’s possible to have a family life and an Army career.<\/span><\/p>\n\n\n\n

Photo Credit: Army<\/span><\/p>\n\n\n\n

Kennedy, who is\u00a05-foot-1, 118 pounds, says women can more easily convince female recruits that <\/span>they can hack it at basic.<\/p>\n\n\n\n

Sgt. 1st Class Yanitzas Betances-Leger, a center leader for the Harlem Recruiting Center in New York, has encountered the same concernsobjections<\/span>. She says\u00a0views <\/span>trust and credibility are\u00a0to be <\/span>the linchpins of recruiting. A New York City native, native recruiting in her old backyard, she\u00a0particularly understands their importance beyond just gender. She<\/span>\u00a0Betances-Leger said many in her neighborhood distrust recruiters, regarding them \u00a0as <\/span>salespeople\u00a0just trying to meet quotas. Her own mother \u2014 including her mother who<\/span> “did not approve of me joining the Army, not at all,” she said. Her mom’s view changed after seeing the changes in her daughter\u2019s life.<\/p>\n\n\n\n

“She walks around with my recruiting card \u2026 four of my cousins actually joined, one being a female,” said Betances-Leger, who has served for more than\u00a0over <\/span>16 years. “Women in the Hispanic community, they don\u2019t just go by what they read. They go by if someone they know [has done it], someone relatable.”<\/p>\n\n\n\n

\"\"
Sgt. 1st Class Yanitzas Betances-Leger<\/figcaption><\/figure>\n\n\n\n

Sgt. 1st Class Yanitzas Betances-Leger says credibility is crucial for a recruiter.<\/span><\/p>\n\n\n\n

Photo Credit: Army<\/span><\/p>\n\n\n\n

Still, conveying to\u00a0knocking down false perceptions and showing <\/span>recruits how much the Army has\u00a0to offer women does not end the struggle for recruiters. Betances-Leger said women are still seen as the underdogs who have to “put 110 percent into every task” to prove themselves, and others agreed.<\/p>\n\n\n\n

“You realize quickly in basic training, as a female, you’re looked at in a different manner,” Franco said. “They’re never surprised if you fail, they’re more surprised that you made it.”<\/p>\n\n\n\n

But Franco also cited women reaching higher<\/a>\u00a0echelons<\/a> of command as a sign of progress and that the culture is shifting. Regarding combat jobs, Kennedy\u00a0said even women who don’t want those jobs respect the decision to replace idea of replacing\u00a0<\/span>gender-based restrictions with more objective job requirements; it sends a broader message about what the Army values, and could attract more women to the service.<\/p>\n\n\n\n

“A year ago we didn’t have the opportunity for women to serve in every single” military occupational specialty,\u00a0Kennedy said. “A more fair and equal organization, that will change the minds of a lot of females.”<\/p>\n\n\n\n

\"\"
The Army Reserve hosts a fitness challenge. Drill Sgt. Maria Florez, Alpha Company, 2nd Battalion, 413th Regiment, 95th Training Division, March Air Force Base, Calif., motivates a challenger to push till the end. Other Soldiers answer questions about the Army Reserve during the SoCal Tough Mudder in Temecula, Calif. Oct. 31 \u2013 Nov. 1, 2015.<\/figcaption><\/figure>\n\n\n\n

Drill Sgt. Maria Florez motivates a challenger last fall during mudder event in California. The Army participates in such events in hopes of attracting recruits.<\/span><\/p>\n\n\n\n

Photo Credit: Pfc. Timothy Yao\/Army<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Female recruiters talk about how the Army has shifted regarding treatment of gender as ground combat roles open for women.<\/p>\n","protected":false},"author":7,"featured_media":84659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":70,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[7,12,70],"tags":[],"coauthors":[840],"class_list":["post-45347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-transition","category-news","category-your-army"],"acf":{"subheadline":"","legacy_arc_id":"RLU7ZZRW4RFFZDRVRI3PHO4FFE","arc_canonical_url":"\/news\/your-army\/2016\/03\/20\/female-army-recruiters-opening-all-jobs-to-women-sends-powerful-message\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented 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