{"id":29400,"date":"2018-06-06T20:09:48","date_gmt":"2018-06-06T20:09:48","guid":{"rendered":"https:\/\/one.sightlinemg.com\/c4isrnet\/uncategorized\/2018\/06\/06\/no-surprise-google-bids-maven-farewell\/"},"modified":"2026-08-07T23:18:33","modified_gmt":"2026-08-07T23:18:33","slug":"no-surprise-google-bids-maven-farewell","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/c4isrnet\/opinion\/2018\/06\/06\/no-surprise-google-bids-maven-farewell\/","title":{"rendered":"Clash of cultures? Maybe. But Google\u2019s also ditching Maven because its employees owned the message"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google wants out of <a href=\"https:\/\/www.defensenews.com\/home\/2018\/03\/07\/google-is-helping-the-pentagon-learn-how-to-analyze-drone-footage\/\" title=\"\" class=\"\" style=\"\" target=\"_blank\">Maven \u2014 the program<\/a> that relies on artificial intelligence to interpret video images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I for one am not the least bit surprised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By way of background: In early April, The New York Times reported 3,100 Google employees signed a letter asking the company to pull out of the program, which would use Google\u2019s AI technology to help identify objects in drone video. Those objects could become targets, employees argued, and they didn\u2019t want their talents being used or potentially used as a weapon of war. Wanting to avoid a mass exodus, Google told employees earlier this month that it would not renew the contract with the Pentagon after the current deal expires next year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My colleague Mike Gruss described the letter in <a href=\"https:\/\/www.c4isrnet.com\/opinion\/2018\/05\/15\/silicon-valley-will-never-love-dod\/\" title=\"\" class=\"\" style=\"\" target=\"_blank\">his own editorial<\/a> for sister publication C4ISRNET as an act of pacifism. He also argued that it could be viewed as a subtle attack on the outreach to the tech community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPentagon leaders have not made a convincing case as to why their dollars and their vision to change the world are any more altruistic than the next guy with billion-dollar pockets,\u201d he said. The Pentagon wants to move faster and is looking to Silicon Valley to do so, but Silicon Valley can\u2019t quite sync up culturally with the ultimate goals of the Pentagon, he added. It\u2019s a lost cause.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/defensenews\/pentagon\/2018\/06\/03\/reports-google-wont-renew-pentagon-contract-to-use-ai\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/4441527.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Reports: Google won\u2019t renew Pentagon contract to use AI<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Google won\u2019t renew a contract with the Pentagon that provides the company\u2019s artificially intelligent algorithms to interpret video images and improve the targeting of drone strikes.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">There is some truth in that argument. I\u2019d take it one step further and say not only does Silicon Valley have a hard time getting on the same page culturally with Washington \u2014 it doesn\u2019t particularly feel the need to do so. The returns on government contracts are lower than commercial, and there is no shortage of opportunities in their own sandbox. I have argued before that there is simply not enough incentive for such companies to bother.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if a more pacifist culture is truly partially to blame for the Washington-tech disconnect, why aren\u2019t Amazon and Microsoft employees raising hell over the JEDI cloud contract, considering it in theory will support battlefield operations? One could perhaps argue JEDI is a simple enterprise IT contract, less directly linked to warfare intelligence. But if the Pentagon realizes the full vision of JEDI, all of the drone imagery could ultimately live in that cloud infrastructure, and all the transactions of data sharing for the sake of intelligence would in whole or in part reside there. It would be a hub of intelligence gathering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So really, is Maven that much different? And could we not argue that Maven supports not a weapon of war but rather situational awareness \u2014 providing the Pentagon with more granular data to ensure it doesn\u2019t make frivolous decisions when it comes to strikes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, the decision to pull out of Maven does reflect a clash of cultures. But in this particular case, Google\u2019s employees got ahead of the marketing team with this letter \u2014 owning the message and preventing the company or the Pentagon from painting a rosier picture on a contract that could be interpreted in any number of ways. No surprise \u2014 the Pentagon doesn\u2019t speak about such things, and Google probably followed its lead, hoping nobody would make a fuss. But if these two communities are ever to coexist, there just may need to be a little more handholding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And let\u2019s not forget one other thing: Google is not Amazon. Amazon may be a technological marvel, but it\u2019s still ultimately perceived as an e-commerce site. Politics don\u2019t typically get in the way of its empire. Google \u2014 much like Facebook and other social media applications \u2014 is in the business of data analytics. Often people\u2019s data for that matter. And that makes everything they do political.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just ask <a href=\"https:\/\/www.defensenews.com\/industry\/2018\/05\/31\/german-lawmakers-cite-nsa-and-facebook-scandals-in-rejecting-us-drone-tech\/\" title=\"\" class=\"\" style=\"\" target=\"_blank\">Mark Zuckerberg<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not only does Silicon Valley have a hard time getting on the same page culturally with Washington \u2014 it doesn\u2019t particularly feel the need to do so.<\/p>\n","protected":false},"author":7,"featured_media":39501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":24,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[106,29,32,24],"tags":[],"coauthors":[2509],"class_list":["post-29400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-brief","category-home","category-newsletters","category-opinion"],"acf":{"subheadline":"","legacy_arc_id":"AO2O6SBDJFD5XPEMINVAS2UZDM","arc_canonical_url":"\/opinion\/2018\/06\/06\/no-surprise-google-bids-maven-farewell\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Clash of cultures? Maybe. But Google\u2019s also ditching Maven because its employees owned the message - C4ISRNet<\/title>\n<meta name=\"description\" content=\"Not only does Silicon Valley have a hard time getting on the same page culturally with Washington \u2014 it doesn\u2019t particularly feel the need to do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one.sightlinemg.com\/defensenews\/opinion\/2018\/06\/06\/no-surprise-google-bids-maven-farewell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clash of cultures? Maybe. 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