{"id":66574,"date":"2024-04-01T14:00:00","date_gmt":"2024-04-01T14:00:00","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/native\/uncategorized\/sourcehere-accelerates-trade-and-innovation-at-dsa-and-natsec-2024\/"},"modified":"2026-08-08T01:04:40","modified_gmt":"2026-08-08T01:04:40","slug":"sourcehere-accelerates-trade-and-innovation-at-dsa-and-natsec-2024","status":"publish","type":"native","link":"https:\/\/one.sightlinemg.com\/defensenews\/native\/kallman\/sourcehere-accelerates-trade-and-innovation-at-dsa-and-natsec-2024\/","title":{"rendered":"Sourcehere Accelerates Trade and Innovation at DSA and NATSEC 2024"},"content":{"rendered":"\n

When it comes to generating business leads at Defense Services Asia (DSA) and National Security Asia (NATSEC) in Kuala Lumpur, U.S. exhibitors have an extra advantage over their competitors. In partnership with Sourcehere.com<\/a>, the global supply chain networking platform, USA Partnership Pavilion organizer Kallman Worldwide has produced an interactive digital directory to connect participating suppliers with more prospects on-site and online before, during, and after the shows.<\/p>\n\n\n\n

Sourcehere supports thousands of B2B companies around the world with tools and utilities \u2014 including direct messaging \u2014 to meet, conduct business, and build trade relationships anywhere, anytime. The company launched in 2022 with a focus on trade shows, capitalizing on spikes in market interest around events such as DSA and NATSEC to demonstrate its robust, 24\/7\/365 platform as an alternative to printed show directories.<\/p>\n\n\n\n

It\u2019s a good fit for Kallman, whose trademark pavilion is recognized around the world as the hub of American business at many of industry\u2019s most important international trade events. The company\u2019s portfolio of exhibitor services, custom stand building, supply chain support services, and workforce advocacy programs further solidifies its reputation as an enterprising partner above and beyond simply managing floor space in exhibition halls.<\/p>\n\n\n\n

For pavilion exhibitors, Sourcehere extends their reach in target sectors and adds measurable year-round marketing visibility. And for companies that aren\u2019t exhibiting yet, the platform offers an inexpensive, cost-effective way to dip their toes in the trade show pool online before diving into live shows overseas.<\/p>\n\n\n\n

\u201cTrade shows have always been our core strength, but we\u2019ve never thought of ourselves as just a trade show business,\u201d said Kallman Worldwide President and CEO, Tom Kallman. \u201cSince my father started the company in 1963, we\u2019ve been advancing global trade, connecting suppliers and buyers wherever, whenever, however we can. Their business is a year-round conversation punctuated<\/u><\/i> by trade events, and so is ours.\u201d<\/p>\n\n\n\n

Post-COVID, Kallman\u2019s schedule of events is an emphatic testament to the industry\u2019s resilience. The company is currently contracted with 47 events in 27 countries, including five international defense and security events, supporting more than 3,600 exhibitors with pavilions on-site and an extended show presence online.<\/p>\n\n\n\n

\u201cThe pandemic was an epic wake-up call to exporters everywhere, and the lessons we learned from the experience made us an even more valuable partner to suppliers and buyers alike,\u201d said Kallman. \u201cWhen shows were suspended, technology gave us the tools to stay connected in the short term and add capabilities to come back from COVID even stronger. Best of all, when the dust settled, none of it was at the expense of the live, often spontaneous face-to-face meetings that have been the foundation of global trade since the beginning of time.\u201d<\/p>\n\n\n\n

As Sourcehere establishes its value on the trade show floor, it\u2019s also building equity with a wider circle of stakeholders and influencers in event communities.<\/p>\n\n\n\n

\u201cFor American companies with business interests in Kuala Lumpur and throughout the Pacific and southeast Asia, it\u2019s important to have a local presence,\u201d said Kallman. \u201cAs a supply chain networking platform, Sourcehere gives U.S. exhibitors at DSA and NATSEC an extended competitive advantage in the local and regional business conversation.\u201d<\/p>\n\n\n\n

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