{"id":68153,"date":"2024-08-14T13:00:00","date_gmt":"2024-08-14T13:00:00","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/native\/uncategorized\/sourcehere-fuels-the-year-round-supply-chain-conversation-at-mspo\/"},"modified":"2026-08-08T01:08:56","modified_gmt":"2026-08-08T01:08:56","slug":"sourcehere-fuels-the-year-round-supply-chain-conversation-at-mspo","status":"publish","type":"native","link":"https:\/\/one.sightlinemg.com\/defensenews\/native\/kallman\/sourcehere-fuels-the-year-round-supply-chain-conversation-at-mspo\/","title":{"rendered":"Sourcehere Fuels the Year-Round Supply Chain Conversation at MSPO"},"content":{"rendered":"\n

When it comes to generating business leads at this year\u2019s MSPO, September 3-6 at Targi Kielce in Kielce, Poland, U.S. exhibitors will have an extra advantage over their competitors. In partnership with Sourcehere.com<\/a>, the global supply chain networking platform, USA Partnership Pavilion organizer Kallman Worldwide will produce a digital show directory to connect more international buyers with U.S. suppliers on-site and online before, during, and after the show.<\/p>\n\n\n\n

Sourcehere supports thousands of B2B suppliers and buyers around the world with interactive tools and utilities \u2014 including direct messaging \u2014 to meet, conduct business, and build trade relationships anywhere, anytime. The company launched in 2022 with a focus on trade shows, capitalizing on spikes in market interest around events such as MSPO to demonstrate its robust, 24\/7\/365 platform as an alternative to traditional printed show guides.<\/p>\n\n\n\n

It\u2019s a good fit for Kallman, whose trademark Pavilion is recognized around the world as the hub of American business at many of industry\u2019s most important international trade events. The company\u2019s portfolio of exhibitor services, custom stand building, supply chain support services, and workforce advocacy programs further solidify its reputation as an enterprising partner above and beyond simply managing floor space in exhibition halls.<\/p>\n\n\n\n

For Pavilion exhibitors, Sourcehere extends their reach in target sectors and adds measurable year-round marketing visibility. And for companies that aren\u2019t exhibiting yet, the platform offers an inexpensive, cost-effective way to dip their toes in the trade show pool online before diving into a live show overseas.<\/p>\n\n\n\n

\u201cTrade shows have always been our core strength, but we\u2019ve never thought of ourselves as just a trade show company,\u201d said Kallman Worldwide President and CEO, Tom Kallman. \u201cSince my father started the company in 1963, we\u2019ve focused on advancing global trade, connecting suppliers and buyers wherever, whenever, however we can. Their business is a year-round conversation punctuated<\/u><\/i> by trade events, and so is ours.\u201d<\/p>\n\n\n\n

As the pandemic receded, Kallman\u2019s schedule of events bounced back strong, now above pre-COVID levels. The company currently represents more than 50 trade events in seven industries on six continents through 2025, supporting thousands of exhibitors with Pavilions on-site and an extended show presence online.<\/p>\n\n\n\n

\u201cCOVID was an epic wake-up call to exporters everywhere, and the lessons we learned from the experience made us an even more valuable partner to suppliers and buyers alike,\u201d said Kallman. \u201cWhen shows were suspended, technology gave us the tools to stay connected in the short term and add capabilities to rebound even stronger. Best of all, when the dust settled, none of it was at the expense of the live, often spontaneous face-to-face meetings that are the foundation of this business.\u201d<\/p>\n\n\n\n

As Sourcehere establishes its value on the trade show floor, it\u2019s also building equity with a wider circle of stakeholders and influencers in event communities, such as the American Chambers of Commerce around the world.<\/p>\n\n\n\n

\u201cFor American companies with business interests in other countries, it\u2019s important to have a local presence,\u201d said Kallman. \u201cAs a global supply chain networking platform, Sourcehere gives U.S. trade show exhibitors, many of whom are also AmCham members, an extended competitive advantage in the local business conversation.\u201d<\/p>\n\n\n\n

For more information about U.S. exhibitors and activities at MSPO 2024, search the USA Partnership Pavilion Directory at Sourcehere.com<\/a><\/p>\n\n\n\n