{"id":34619,"date":"2021-01-12T16:00:00","date_gmt":"2021-01-12T16:00:00","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/uncategorized\/2021\/01\/12\/military-intelligence-agency-wants-to-understand-customers-needs-better\/"},"modified":"2026-08-08T18:22:29","modified_gmt":"2026-08-08T18:22:29","slug":"military-intelligence-agency-wants-to-understand-customers-needs-better","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/defensenews\/pentagon\/2021\/01\/12\/military-intelligence-agency-wants-to-understand-customers-needs-better\/","title":{"rendered":"Military intelligence agency wants to understand customers\u2019 needs better"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WASHINGTON \u2014 The chief information office of the Pentagon\u2019s military intelligence arm has a new strategy to improve its understanding of customers\u2019 needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Defense Intelligence Agency CIO four-year strategy aims to improve the relationship with its intelligence customers after stakeholders provided feedback that said the office didn\u2019t understand their needs or what skills the office\u2019s workforce should have. The DIA provides military customers with intelligence about foreign countries\u2019 military capabilities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy, released Dec. 31, includes four goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep customers\u2019 needs at the core of the operation.<\/li><li>Make data accessible and valuable for partners.<\/li><li>Optimize core services, providing needed access to networks and IT tools for customers to meet mission needs.<\/li><li>Strengthen the skillsets of the office\u2019s workforce to prepare for new technologies.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThese changes demonstrate our recognition that it is imperative to further improve our understanding of our customers and ourselves while advancing the CIO towards the North Star,\u201d \u201cWe will accomplish this by institutionalizing the tenets of modernization, including operating as a digital organization, continuous strategic evaluation, and ensuring customer-centricity in all we do while continuing to strengthen our core infrastructure and enhance data access and availability,\u201d wrote DIA CIO Jack Gumtow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The office will include defense intelligence enterprise partners in its decision-making and break down \u201ctechnical, administrative and cultural barriers that create data silos,\u201d according to the strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To optimize services, the office plans to use automation to increase efficiency and work to adopt emerging technologies. As technology advances, the DIA workforce must be ready to meet new mission needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur culture will be one that drives decision-making down to the lowest level and gives the workforce the authority they need to execute through collaboration, career mobility, continuous learning, and the ability to use relevant skills across the organization whenever they are necessary,\u201d the strategy stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negative feedback prompted the new strategy, which promises accessible data and technology updates<\/p>\n","protected":false},"author":7,"featured_media":38242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":19,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[160,36,19],"tags":[],"coauthors":[3340],"class_list":["post-34619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-newsletters","category-pentagon"],"acf":{"subheadline":"","legacy_arc_id":"EBM37MHHD5AWFILCYZAHDUXCWI","arc_canonical_url":"\/it-networks\/2021\/01\/12\/military-intelligence-agency-wants-to-understand-customers-needs-better\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Military intelligence agency wants to understand customers\u2019 needs better - Defense News<\/title>\n<meta name=\"description\" content=\"Negative feedback prompted the new strategy, which promises accessible data and technology updates\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one.sightlinemg.com\/c4isrnet\/it-networks\/2021\/01\/12\/military-intelligence-agency-wants-to-understand-customers-needs-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Military intelligence agency wants to understand customers\u2019 needs better\" \/>\n<meta property=\"og:description\" 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