{"id":42020,"date":"2018-07-09T08:30:15","date_gmt":"2018-07-09T08:30:15","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/uncategorized\/2018\/07\/09\/the-pentagons-external-technology-office-looks-inward\/"},"modified":"2026-08-07T23:15:30","modified_gmt":"2026-08-07T23:15:30","slug":"the-pentagons-external-technology-office-looks-inward","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/defensenews\/pentagon\/2018\/07\/09\/the-pentagons-external-technology-office-looks-inward\/","title":{"rendered":"The Pentagon\u2019s external technology office looks inward"},"content":{"rendered":"<figure class=\"wp-block-smg-jwplayer-video\"><atype-video-jwplayer nostick=\"true\" playlisturl=\"https:\/\/cdn.jwplayer.com\/v2\/playlists\/fCzRqMW8?tags=16ecc04b-fa06-4ec7-826f-a96ca14e82d6\" poster=\"\/wp-content\/uploads\/2026\/08\/video-poster-16ecc04b-fa06-4ec7-826f-a96ca14e82d6.jpg\" aspectratio=\"16 \/ 9\" mute autostart=\"false\"><\/atype-video-jwplayer><figcaption class=\"wp-element-caption\">At the 2017 Reagan National Defense Forum, Raj Shah, the managing director of Defense Innovation Unit Experimental, is pushing for the Pentagon to adapt to cloud computing practices.<\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\">WASHINGTON \u2015 The Pentagon\u2019s <a href=\"https:\/\/www.defensenews.com\/pentagon\/2017\/08\/10\/diux-sco-given-special-hiring-and-contracting-authorities\/\" title=\"\" class=\"\" target=\"_blank\">commercial technology hub<\/a>, Defense Innovation Unit Experimental, has outposts in <a href=\"https:\/\/www.defensenews.com\/2017\/10\/26\/in-first-pentagons-silicon-valley-office-transitions-program-into-service\/\" title=\"\" class=\"\" target=\"_blank\">Silicon Valley, Boston and Austin<\/a>. But it\u2019s now stepping up its commitment to one vital region to which it has not paid as much attention in the last three years:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington, D.C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tech office has brought on Michael Madsen as their new head of Washington operations, a new role that puts him just under the director for the office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A retired U.S. Air Force colonel who flew C-17s and spent time both in Air Force legislative affairs and with the Pentagon\u2019s Cost Assessment and Program Evaluation office, Madsen tacitly acknowledged that it will be his job to help make sure DIUx is seen as relevant inside the beltway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think DIUx has been so focused on building that relationship with Silicon Valley tech companies, which has been critical, but what they\u2019ve missed is telling the story, especially the return-on-investment story, to the Hill and inside the building,\u201d Madsen told Defense News in his first interview since joining the office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd that\u2019s one of my top priorities, is to start clearly articulating the return on investment of all the activities that DIUx is doing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His appointment comes at a sensitive time for the office. Created by then-Secretary of Defense Ash Carter in 2015, DIUx reported directly to the defense secretary until February of this year, when it was rolled under the undersecretary of defense for research and engineering. <a href=\"https:\/\/www.defensenews.com\/defense-news\/interviews\/2016\/11\/30\/interview-raj-shah-defense-innovation-unit-experimental-diux-leader\/\" title=\"\" class=\"\" target=\"_blank\">Raj Shah<\/a>, who led the group for the last two years, <a href=\"https:\/\/www.defensenews.com\/pentagon\/2018\/02\/26\/raj-shah-exists-diux\/\" title=\"\" class=\"\" target=\"_blank\">recently stepped down as the office\u2019s leader<\/a>. And three years after the office was formed, some <a href=\"https:\/\/www.defensenews.com\/pentagon\/2017\/08\/11\/experimental-defense-unit-funds-new-tech-but-faces-skeptics\/\" title=\"\" class=\"\" target=\"_blank\">have questioned what exactly<\/a> the group has accomplished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While acknowledging the \u201cskepticism\u201d out there about the organization, Madsen cast his new role as part of the normal pace for an organization like DIUx, a lean group that by function and form had to spend its efforts focusing away from D.C. and into the commercial hubs it wanted to penetrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think it was an absolute necessity for how streamlined it had to be,\u201d he said. \u201cThis is a natural life cycle of an organization. It\u2019s time to really start getting out and telling our story, and the return on investment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrew Hunter, a former Pentagon official now with the Center for Strategic and International Studies, notes that DIUx has always had some Washington representation. But he says boosting that office now makes total sense.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/defensenews\/newsletters\/2017\/10\/26\/in-first-pentagons-silicon-valley-office-transitions-program-into-service\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3660730.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">In first, DIUx hands off cyber pilot project to Army<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">The Pentagon\u2019s commercial tech hub has successfully transitioned a program from pilot to full-blown contract, a milestone for the 2-year-old office.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">\u201cAs they\u2019ve become less tied to the secretary, they\u2019ve been left more to their own devices to make their case, and that takes a little bit of resource power to do,\u201d Hunter said. \u201cIn the past if they were being attacked, you knew the [legislative affairs team] would come to help out because it mattered to the secretary. Now it\u2019s not so clear.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the bat, Madsen has three groups with which he wants to increase communications. First, the other tech hubs in the Pentagon, including the Strategic Capabilities Office and the Defense Advanced Research Projects Agency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, Capitol Hill. And third, the military services \u2015 and not just at the secretary level. During the interview, the phrase \u201creturn on investment\u201d came up often, a view into what message DIUx believes will carry its cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One example Madsen brought up is a DIUx success story is a project with the <a href=\"https:\/\/www.defensenews.com\/air\/2017\/07\/13\/air-force-cancels-air-operations-center-10-2-contract-starts-new-pathfinder-effort\/\" title=\"\" class=\"\" target=\"_blank\">Air Force Combined Air Operations Center<\/a>, which controls air operations in the Gulf from Al Udeid Air Base in Qatar. DIUx worked with a commercial vendor to deliver a smarter planning tool for tanker operations in just a few months. That software is now part of the day-to-day regional operations, saving what DIUx estimates as $200,000 a day in efficiencies \u2015 about $137 million per year that the Air Force can now use for other operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That dollar figure will get attention, Madsen said. But other programs, such as one where an artificial intelligence algorithm ran seven years of E-3 AWACS maintenance data and found a potential 28 percent reduction in unplanned maintenance in key systems, are harder to articulate, even if they will lead to savings over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThose are the stories I think fall under the radar, that I\u2019m going to invigorate getting those out to the leaders in the building as well as on the Hill,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Hunter, DIUx represents a vital proof of concept that the Pentagon can use to change how it does things.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/c4isrnet\/unmanned\/2018\/05\/03\/diux-wants-drones-that-are-drones-out-for-blood\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/Medevac_011_preview.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">DIUx wants drones that are out for blood<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Defense Innovation Unit Experimental, the Pentagon\u2019s stand-up Silicon Valley-focused acquisition house, is looking for a drone that can carry a modest cargo of blood, through the dark of night toward where it\u2019s most needed. Call it \u201cDronesferatu.\u201d<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you\u2019re pioneering new techniques, you should expect growing pains. And that\u2019s the point. People in D.C. are saying people need to take more risks, and DIUx has been out there taking risks and they\u2019ve been taking their lumps,\u201d Hunter said. \u201cIf an organization like DIUx isn\u2019t being allowed to do that, then who in the department will be allowed to take those risks?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the ideas Madsen is floating: creating a one-page executive summary of key projects being worked on that could be circulated inside the building and on the Hill, spelling out return on investment and potential pain points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such a document would be quarterly and could be tailored to each service to get them the most relevant information that leaders need, without bogging them down in technical details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Longer term, he hopes to regularly tap DIUx experts to publish articles about the group and its projects, tagged around the budget-building calendar or major appropriations events on the Hill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all adds up to a more activist stance in D.C. than the group has previously taken. And Madsen is not afraid of acknowledging what he called \u201ca more aggressive engagement plan getting the message out.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe need to get buy-in at all levels,\u201d he said. \u201cWe try to really make it a holistic approach and engagement at the appropriate levels. And a big part of it is making sure that folks know that we are a resource, and a valuable resource.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pentagon&#8217;s commercial tech hub is renewing its focus inside the Pentagon and on the Hill.<\/p>\n","protected":false},"author":7,"featured_media":32392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":19,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":{"8":{"categories":["it-networks","home","daily-brief","newsletters","it-cloud-report"],"primary_category":"it-networks"},"9":{"categories":["it-networks","home","daily-brief","newsletters"],"primary_category":"home"}}},"categories":[160,12,49,36,19],"tags":[],"coauthors":[3378],"class_list":["post-42020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-industry","category-techwatch","category-newsletters","category-pentagon"],"acf":{"subheadline":"","legacy_arc_id":"WO54B3PGZVCRDJAOZJYH5XTNHA","arc_canonical_url":"\/pentagon\/2018\/07\/06\/the-pentagons-external-technology-office-looks-inward\/","remove_feature_photo":true,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pentagon\u2019s external technology office looks inward - Defense News<\/title>\n<meta name=\"description\" content=\"The Pentagon&#039;s commercial tech hub is renewing its focus inside the Pentagon and on the Hill.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pentagon\u2019s external technology office looks inward\" \/>\n<meta property=\"og:description\" content=\"The Pentagon&#039;s commercial tech hub is renewing its focus inside the Pentagon and on the Hill.\" \/>\n<meta property=\"og:url\" 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