{"id":56776,"date":"2018-05-31T15:54:26","date_gmt":"2018-05-31T15:54:26","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/uncategorized\/2018\/05\/31\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\/"},"modified":"2026-08-08T00:12:54","modified_gmt":"2026-08-08T00:12:54","slug":"us-defense-firms-are-at-risk-being-passed-by-new-rivals","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/defensenews\/industry\/2018\/05\/31\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\/","title":{"rendered":"US defense firms are at risk of losing their edge to new rivals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WASHINGTON \u2015 Despite a growing defense budget, U.S. defense and aerospace companies are at risk to be superseded by emerging competitors, a new PwC sector trends report cautions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only are established companies receiving domestic pressure from emerging innovators like Elon Musk\u2019s <a href=\"https:\/\/www.c4isrnet.com\/c2-comms\/satellites\/2018\/02\/07\/heres-what-the-spacex-falcon-heavy-launch-means-for-the-satellite-industry\/\" title=\"\" class=\"\" target=\"_blank\">SpaceX<\/a>, but also <a href=\"https:\/\/www.defensenews.com\/digital-show-dailies\/sofex\/2018\/05\/11\/us-drone-sales-could-heat-up-in-the-middle-east\/\" title=\"\" class=\"\" target=\"_blank\">Chinese<\/a> and <a href=\"https:\/\/www.c4isrnet.com\/unmanned\/2018\/05\/07\/russia-confirms-its-armed-robot-tank-was-in-syria\/\" title=\"\" class=\"\" target=\"_blank\">Russian<\/a> companies backed by state funding. The PwC report notes \u201cChina is making a big push to develop military artificial intelligence technologies, and China and Russia are developing sophisticated air-to-air missile systems that use advanced imagery and sensors to thwart enemy intrusions before they pierce the skies.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The defense sectors reluctance to take risks by <a href=\"https:\/\/www.defensenews.com\/industry\/2017\/11\/15\/us-defense-companies-outspend-international-rivals-in-rd\/\" title=\"\" class=\"\" target=\"_blank\">investing their own funds in research and development <\/a>also is a major impediment. Despite their large budgets, aerospace and defense companies spend less on R&amp;D than nearly every other industry.<\/p>\n\n\n\n<script id=\"infogram_0_cfdead52-db18-445c-885b-d252f12fd1c1\" title=\"Untitled infographic\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?EtV\" type=\"text\/javascript\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s going to have to change if these firms want to remain competitive. PwC\u2019s report recommends companies \u201cadopt a more rigorous and less risk-averse approach to evaluating and making strategic investment choices (for example, product development, technology innovation, and R&amp;D) that yield long-term value. Accept uncertainty as part of the normal course of business; view it as an opportunity, not a danger.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies are also trying to diversify their portfolios through mergers and acquisitions. The report cites Thales $5 billion acquisition of Dutch-based Gemalto as one example of such diversification. The buy gained Thales a strong position in the cybersecurity market, opening up new revenue streams from technology. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how can company\u2019s adjust their investment strategies to combat challenging, ambitious newcomers? PwC suggests companies reduce costs by earmarking R&amp;D funds for specific project priorities, rather than allocating the funds to business units to decide how to spend the money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The group also suggests a change in corporate culture, and encourages firms to hire a younger workforce with \u201cthe tech aptitude that increasingly drives weapons equipment efforts and advances today.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies can also alter incentive and compensation programs. Offering traditional bonuses for meeting annual performance metrics, according to the report, \u201cis counterproductive because executives can achieve these goals while actually destroying value in the company by, for instance, seeking savings through cutbacks in R&amp;D.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite their large budgets, aerospace and defense companies spend less on R&#038;D than nearly every other industry. And it&#8217;s hurting them.<\/p>\n","protected":false},"author":7,"featured_media":73180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":12,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[160,12,49,36],"tags":[],"coauthors":[1233],"class_list":["post-56776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-industry","category-techwatch","category-newsletters"],"acf":{"subheadline":"","legacy_arc_id":"NLGSBG25EJFVVM73LFYGUVIY4I","arc_canonical_url":"\/industry\/2018\/05\/31\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>US defense firms are at risk of losing their edge to new rivals - Defense News<\/title>\n<meta name=\"description\" content=\"Despite their large budgets, aerospace and defense companies spend less on R&amp;D than nearly every other industry. 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And it&#039;s hurting them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/one.sightlinemg.com\/defensenews\/industry\/2018\/05\/31\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\/\" \/>\n<meta property=\"og:site_name\" content=\"Defense News\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-31T15:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T00:12:54+00:00\" \/>\n<meta name=\"author\" content=\"Daniel Cebul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Cebul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\\\/\\\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"migration\",\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/#\\\/schema\\\/person\\\/cc76c831bb37a926738c8391fca7a3b1\"\n\t            },\n\t            \"headline\": \"US defense firms are at risk of losing their edge to new rivals\",\n\t            \"datePublished\": \"2018-05-31T15:54:26+00:00\",\n\t            \"dateModified\": \"2026-08-08T00:12:54+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/\"\n\t            },\n\t            \"wordCount\": 380,\n\t            \"commentCount\": 0,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\\\/\\\/one.sightlinemg.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/GettyImages-871728182.jpg.jpg\",\n\t            \"articleSection\": [\n\t                \"Daily News Roundup\",\n\t                \"Industry\",\n\t                \"MilTech\",\n\t                \"Newsletters\"\n\t            ],\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"CommentAction\",\n\t                    \"name\": \"Comment\",\n\t                    \"target\": [\n\t                        \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/#respond\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/\",\n\t            \"url\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/\",\n\t            \"name\": \"US defense firms are at risk of losing their edge to new rivals - Defense News\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/defensenews\\\/industry\\\/2018\\\/05\\\/31\\\/us-defense-firms-are-at-risk-being-passed-by-new-rivals\\\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\\\/\\\/one.sightlinemg.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/GettyImages-871728182.jpg.jpg\",\n\t            \"datePublished\": \"2018-05-31T15:54:26+00:00\",\n\t            \"dateModified\": \"2026-08-08T00:12:54+00:00\",\n\t            \"description\": \"Despite their large budgets, aerospace and defense companies spend less on R&D than nearly every other industry. 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