{"id":60384,"date":"2018-09-19T21:13:16","date_gmt":"2018-09-19T21:13:16","guid":{"rendered":"https:\/\/one.sightlinemg.com\/defensenews\/uncategorized\/2018\/09\/19\/amazon-founder-jeff-bezos-has-some-advice-for-the-air-force\/"},"modified":"2026-08-08T00:32:39","modified_gmt":"2026-08-08T00:32:39","slug":"amazon-founder-jeff-bezos-has-some-advice-for-the-air-force","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/defensenews\/digital-show-dailies\/air-force-association\/2018\/09\/19\/amazon-founder-jeff-bezos-has-some-advice-for-the-air-force\/","title":{"rendered":"Amazon founder Jeff Bezos has some advice for the Air Force"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">NATIONAL HARBOR, Md. \u2014 Amazon and Blue Origin founder Jeff Bezos made a plea for the Air Force to become more agile, innovative and friendly to commercial industry during a Sept. 19 speech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bezos sat down at the Air Force Association\u2019s annual conference for a highly anticipated <a href=\"https:\/\/www.defensenews.com\/digital-show-dailies\/air-force-association\/2018\/09\/19\/shanahan-downplays-disagreements-over-space-force-structure\/\" target=_blank>discussion on space<\/a>. While the richest man in the world didn\u2019t make any big announcements about the highly-anticipated location of its second headquarters or whether United Launch Alliance had finally chosen a Blue Origin engine to power its next launch vehicle, he talked at length about how the service could <a href=\"https:\/\/www.defensenews.com\/congress\/2018\/09\/18\/new-space-force-price-tag-fuels-skepticism-on-capitol-hill\/\" target=_blank>improve its acquisition policies and space enterprise<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here were the highlights:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Maintaining space dominance is key.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can the Air Force <a href=\"https:\/\/www.defensenews.com\/newsletters\/digital-show-daily\/2018\/09\/18\/how-the-air-force-plans-to-use-space-to-project-power-in-the-21st-century-2\/\" target=_blank>stay ahead in space<\/a> when China and Russia are developing increasingly sophisticated space technologies or systems made specifically to interfere with the United States\u2019 own space assets? The key will be keeping control of the space domain by being present, Bezos said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.defensenews.com\/digital-show-dailies\/air-force-association\/\" target=_blank><b>Click here for more from the Air Force Association\u2019s 2018 conference!<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou have to go to space more frequently with less lead time,\u201d he said. \u201cOne of Blue Origin\u2019s missions is to make access to space more frequent [and] ready to go on a moment\u2019s notice [with] lower cost. \u2026 All of those things are going to be required in my view to move into a new era of U.S. space dominance.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou do not want to see that era end,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Requirements need to be more of a dialogue.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s so important for the DoD, for the Air Force, for every government institution \u2014 when they can \u2014 to use commercial solutions,\u201d Bezos said. \u201cAnd what I find is that when the requirements are written, they\u2019re not written necessarily taking that into account.\u201d<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/defensenews\/digital-show-dailies\/air-force-association\/2018\/09\/17\/air-force-secretary-space-force-will-come-with-13b-in-added-costs\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/div_nrol47_l3.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Air Force secretary: Space Force will cost $13B in new expenses<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">The price for a Space Force? It&#039;s going up.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">The result is that the military gets a custom-built system that meets requirements, when a commercial system would have met a modified version of those requirements \u2014 but in a much cheaper and more effective way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGood engineers build to requirements. Great engineers push back on requirement,\u201d he said. \u201cYou need to say, was this requirement really needed, because if we could waive this requirement, we could use this commercial system.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Figure out how to become more nimble. <\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Air Force\u2019s need for greater agility was a hot topic among service leadership this week, and unsurprisingly, Bezos also brought up the subject.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way to become more agile would to become much smaller, but that\u2019s also a bad solution because the Air Force\u2019s large size brings many advantages and allows it to accomplish bigger projects, Bezos said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou want scale. We love scale, and you would never trade the scale of the U.S. Air Force for anything. But the question then becomes how do I keep the advantages of scale and still have the advantages of a nimble startup?\u201d he said. \u201cI want to be able to absorb a punch because of my scale. And I want to be able to dodge a punch because of its nimbleness.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can do that by making decisions more quickly, much the way that start-up businesses do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Air Force makes high quality decisions, but \u201cyou just get them slowly, which is a problem,\u201d he said. \u201cThe way to fix that in a large organization, and this is what we do at Amazon, is we acknowledge that there are two types of decisions.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one situation, if an enterprise makes the wrong decision, it can be reversed with very little consequence. Other decisions make it more difficult to get back on track, \u201cand it will be expensive or impossible or time-consuming to reverse that decision.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s richest man is also a wealth of helpful 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