{"id":19141,"date":"2017-02-16T23:38:36","date_gmt":"2017-02-16T23:38:36","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2017\/02\/16\/the-few-the-proud-on-hold-as-marine-recruiting-slogan\/"},"modified":"2026-08-08T20:28:32","modified_gmt":"2026-08-08T20:28:32","slug":"the-few-the-proud-on-hold-as-marine-recruiting-slogan","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/your-marine-corps\/2017\/02\/16\/the-few-the-proud-on-hold-as-marine-recruiting-slogan\/","title":{"rendered":"&#8216;The Few, The Proud&#8217; on hold as Marine recruiting slogan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Marine Corps&#8217; historic recruiting slogan &#8220;The Few, The Proud&#8221; is going on hiatus but it&#8217;s not going away, a top recruiting official said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>New Marine Corps recruiting commercials set to air next month will not include any tagline at all, said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command. Instead, they will end with the word &#8220;Marines&#8221; and the Corps&#8217; eagle, globe and anchor emblem. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caldwell stressed that &#8220;The Few, The Proud&#8221; remains part of the Marine Corps&#8217; lexicon and is not going away. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;&#8216;The Few, The Proud&#8217; has not and will not be retired indefinitely,&#8221; Caldwell told Marine Corps Times on Thursday. <br\/> <br\/><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Marine Corps&#8217; decision to end recruiting commercials with the Corps&#8217; name and emblem reflect a wider trend in advertising, he said. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Nike, a lot of their advertisements now end with the swoosh \u2013 or the swoosh and the word &#8216;Nike&#8217; \u2013 but the tagline &#8216;Just Do It&#8217; or something like that isn&#8217;t there,&#8221; Caldwell said. &#8220;A lot of advertisers \u2026 punctuate their advertising products with their brand. That&#8217;s effectively what these new TV ads you&#8217;re going to see do. They end with our brand.&#8221; <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new commercials will focus on three themes: Making Marines, winning battles and returning quality citizens, he said. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Those chapters you will see fleshed out in these advertisements with everything framed through the context of a fight \u2013 a fight that we intend to win, because that is what Marines do,&#8221; Caldwell said. <br\/> <br\/><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"350\" src=\"\/wp-content\/uploads\/2026\/08\/the-few-the-proud.20The20Proud.jpg.jpg\" alt=\"\" class=\"wp-image-42246\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/the-few-the-proud.20The20Proud.jpg.jpg 462w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/the-few-the-proud.20The20Proud.jpg.jpg?resize=300,227 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span>The Marines may replace the service&#8217;s iconic recruiting slogan.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br\/>Caldwell told Marine Corps Times in September that the upcoming recruiting advertisements may not include &#8220;The Few, The Proud&#8221; slogan because &#8220;it doesn&#8217;t say anything about what we do or why we exist.&#8221; <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Marine Corps has used &#8220;The Few, The Proud&#8221; as a recruiting slogan since 1977, but the Corps has also used others since then such as &#8220;We&#8217;re Looking for a Few Good Men.&#8221; <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caldwell has stressed that the replacing &#8220;The Few, The Proud&#8221; was never the focus of the new advertising campaign. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The conversation was not about the fate of &#8216;The Few, The Proud,&#8217; but rather: What is an appropriate way to punctuate this advertisement,&#8221; Caldwell said. &#8220;Where do you end the narrative?&#8221; <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the slogan will not be part of the upcoming commercials, it still belongs to the Marine Corps and it could be used with other recruiting materials, he said. <br\/> <br\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;&#8216;The Few, The Proud&#8217; still belongs to the Marines, along with all previous taglines used, Caldwell said. &#8220;It will be used when and where needed and most appropriate.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Marine recruiting commercials will not include the historic recruiting slogan &#8216;The Few, The Proud.&#8217;<\/p>\n","protected":false},"author":7,"featured_media":41830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":69,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":{"2":{"categories":["your-military","news"],"primary_category":"your-military"},"4":{"categories":["your-air-force","news"],"primary_category":"your-air-force"},"5":{"categories":["your-army","news"],"primary_category":"your-army"},"7":{"categories":["your-navy","news"],"primary_category":"your-navy"}}},"categories":[12,67,69],"tags":[],"coauthors":[1187],"class_list":["post-19141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pentagon-congress","category-your-marine-corps"],"acf":{"subheadline":"","legacy_arc_id":"72EEAVUMLRDAJD577VMPHK764I","arc_canonical_url":"\/news\/your-marine-corps\/2017\/02\/16\/the-few-the-proud-on-hold-as-marine-recruiting-slogan\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - 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