{"id":21509,"date":"2016-10-22T07:10:00","date_gmt":"2016-10-22T07:10:00","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2016\/10\/22\/military-veterans-hair-and-beard-wax-business-lox-hair-wax-co-is-growing\/"},"modified":"2026-08-08T06:01:42","modified_gmt":"2026-08-08T06:01:42","slug":"military-veterans-hair-and-beard-wax-business-lox-hair-wax-co-is-growing","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/education-transition\/2016\/10\/22\/military-veterans-hair-and-beard-wax-business-lox-hair-wax-co-is-growing\/","title":{"rendered":"Military veterans&#8217; hair and beard wax business &#8212; Lox Hair Wax Co. &#8212; is growing"},"content":{"rendered":"\n<p>CARBONDALE, Pa. \u2014 About once a month, Dave Misiura and his three partners at the Lox Hair Wax Co. meet near Richmondale at a place they call Asgard, the mythological home of the Norse god Odin, to cook a batch of Battle Wax.<br\/><br\/>The all-natural, handmade hair and beard pomade is the 6-month-old company&#8217;s only product. Still, the small tins emblazoned with the company&#8217;s logo \u2014 featuring a bearded, well-groomed skull and a Viking ax \u2014 stand out at the barber shops where they&#8217;re sold.<br\/><br\/>Misiura and his partners, all military veterans, find the Viking imagery appropriate for their hair-care product, which they&#8217;re marketing for the warrior class.<br\/><br\/>&#8220;There are a ton of products for every kind of way of life, but mainly it&#8217;s always the West Coast, the surfer dude, the hipster,&#8221; said Misiura, company owner and founder. &#8220;We&#8217;re really marketing towards &#8230; the policeman, the firefighter, the EMT, the corrections officer, basically any kind of first responder out there.&#8221;<br\/><br\/>As a corrections officer and Air Force reservist, Misiura knows this community well. They may have a tough mentality, he said, but they also want to look good.<br\/><br\/>&#8220;You are limited by how many haircuts you can actually have,&#8221; said partner and fellow corrections officer Jeff Stauffer, who said these types of jobs often require a &#8220;paramilitary-style&#8221; haircut. &#8220;The Battlewax holds (hair) in place. You can look stylish and still have short hair. &#8230; It allows people to look the best they possibly can given the circumstances.&#8221;<br\/><br\/><br\/><img decoding=\"async\" alt=\"Lox Hair Wax Company\" data-alignment=\"center\" data-object-id=\"00000157-e7e4-d1fa-ad57-ffe6022e0000\" data-type=\"image\" src=\"http:\/\/snagfilms-a.akamaihd.net\/b1\/07\/34e9ec2c451698db992afcfacf2e\/lox-hair-wax-company.jpg\"\/><figcaption> <span>This Sept. 21, 2016 photo shows Lox Hair Wax Company&#8217;s flagship product Battle Wax at Anthracite Barber Shop in Carbondale, Pa<\/span><\/figcaption><figcaption> <span>Photo Credit: Jake Danna Stevens\/The Times &amp; Tribune via AP<\/span><\/figcaption><br\/>Misiura began making pomade as a hobby last December, mixing local beeswax, sweet almond oil, essential oils and other ingredients in his Lake Ariel kitchen. Tired of water-based gels and chemical products, he sought to create an all-natural alternative.<br\/><br\/>After much trial and error he had a product he was proud to share with Stauffer and fellow corrections officer Ryan Staback, who, along with Ryan&#8217;s brother, Nick Staback, joined the upstart business as partners. Lox Hair Wax Co. officially launched in March.<br\/><br\/>&#8220;We&#8217;re really grateful and thankful to be here in America where we can do that,&#8221; said Misiura. &#8220;Entrepreneurship &#8230; flourishes here in America. &#8230; It&#8217;s taking a leap of faith right now and just doing it.&#8221;<br\/><br\/>That entails filling and shipping orders, which have increased over the past few months, and, of course, making the wax.<br\/><br\/>&#8220;These are made by hand in small batches,&#8221; said Misiura. &#8220;When we meet we could be cooking for nine or ten hours and we&#8217;ll maybe get 100 tins. There&#8217;s a lot of time that goes into making just a little bit, but we enjoy doing it.&#8221;<br\/><br\/>For Nick Staback, who lost both of his legs above the knee while fighting in Afghanistan, working with his friends and fellow veterans at Lox has been a nostalgic and rewarding experience.<br\/><br\/>&#8220;Doing this product and getting to hand out with other veterans, you kind of feel that military brotherhood again,&#8221; he said.<br\/><br\/>His brother and Stauffer agreed. As corrections officers there is no finished product at the end of the day, but as a pomade cooks there is, and they said that&#8217;s rewarding.<br\/><br\/>Battle Wax is currently sold at 10 locations, including Anthracite Barbershop in Carbondale, Guy&#8217;s Barber Shop in Scranton and Jessup, and On&amp;On Marketplace in Scranton.<br\/><br\/>It&#8217;s also sold at The Barber Shop &amp; Co. in Dickson City, where owner Larry Ham said recent trends of hair that&#8217;s long on the top and short on the sides has bolstered the market for pomades and waxes.<br\/><br\/>&#8220;People have come in looking for (Battle Wax),&#8221; said Ham. &#8220;They have a great design and they&#8217;re marketing it well.&#8221;<br\/><br\/>Still, the men who run Lox Hair Wax Co. aren&#8217;t complacent. They plan on releasing two new beard oils and a second hair and beard pomade before the end of the year. All products will be 100 percent natural.<br\/><br\/>&#8220;There&#8217;s lots of room to grow,&#8221; said Misiura. &#8220;Five years down the line our ultimate goal &#8230; is to have a brick and mortar location where this is what we do and this is all we do.&#8221;<br\/><br\/>In the meantime, customers can purchase Battle Wax for $13.99 a tin online at <a class=\"\" href=\"http:\/\/www.loxpomade.com\/\" target=\"_blank\">loxpomade.com<\/a>. The site also includes a list of vendors carrying the product, and additional information about the Lox Hair Wax Co.<br\/><br\/><i>Information from: The Times-Tribune, <\/i><a href=\"http:\/\/thetimes-tribune.com\/\" title=\"Link: http:\/\/thetimes-tribune.com\/\"><i>http:\/\/thetimes-tribune.com\/<\/i><\/a><br\/><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About once a month, Dave Misiura and his three partners at the Lox Hair Wax Co. meet near Richmondale at a place they call Asgard, the mythological home of the Norse god Odin, to cook a batch of Battle Wax.<\/p>\n","protected":false},"author":7,"featured_media":47105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":7,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[7],"tags":[],"coauthors":[2177],"class_list":["post-21509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-transition"],"acf":{"subheadline":"","legacy_arc_id":"I6FCBWJK2VGN7NOIGDP4YCWA6Y","arc_canonical_url":"\/education-transition\/2016\/10\/22\/military-veterans-hair-and-beard-wax-business-lox-hair-wax-co-is-growing\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented 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