{"id":24145,"date":"2016-12-30T17:00:00","date_gmt":"2016-12-30T17:00:00","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2016\/12\/30\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\/"},"modified":"2026-08-08T20:31:02","modified_gmt":"2026-08-08T20:31:02","slug":"new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/your-marine-corps\/2016\/12\/30\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\/","title":{"rendered":"New in 2017: Marines may replace &#8216;The Few. The Proud&#8217; recruiting slogan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Marine Corps may retire one of its most iconic recruiting slogans next year: &#8220;The Few. The Proud. The Marines.&#8221;<br\/><br\/> When the service&#8217;s new recruiting campaign begins in 2017, it may have an entirely new slogan that better describes what the Marine Corps does, said Marine Corps Recruiting Command spokesman Lt. Col. John Caldwell.<br\/><br\/> &#8220;&#8216;The Few, The Proud&#8217; does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn&#8217;t say anything about what we do or why we exist,&#8221; Caldwell told Marine Corps Times in September. &#8220;We believe the new campaign products require a unique tagline to achieve the effort&#8217;s objectives.&#8221;<br\/><br\/> As of early December, no new recruiting slogan for the upcoming advertising campaign had been developed, Caldwell said. The first two television ads for the new campaign are expected to air between January and March. Other recruiting material will be released on Marines.com and social media.<br\/><br\/> &#8220;The new ads will center on the irreducible essence of Marines, which is our fighting spirit\u00a0\u2014\u00a0both at the individual and unit levels,&#8221; Caldwell said in December. &#8220;As with previous advertisements, we will use the narrative framework of the longer Marine Corps story, which includes the following three themes: We make Marines, we win our Nation&#8217;s battles, and we develop quality citizens.&#8221;\u00a0 <br\/><br\/> The Marine Corps&#8217; senior leadership will review the television advertisements after they have completed post-production and are ready to air, Caldwell said.<br\/><br\/> &#8220;In the new advertisements, the themes will be framed in the context of a fight, one we intend to win,&#8221; Caldwell said. &#8220;Examples include the following: fighting self-doubt to become a Marine (we make Marines); fighting our nation&#8217;s battles (we win our nation&#8217;s battles); and fighting for what&#8217;s right in our communities (we develop quality citizens).&#8221;<br\/><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New recruiting ads in 2017 may have a new recruiting slogan.<\/p>\n","protected":false},"author":7,"featured_media":41830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":69,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[12,67,69],"tags":[],"coauthors":[1187],"class_list":["post-24145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pentagon-congress","category-your-marine-corps"],"acf":{"subheadline":"","legacy_arc_id":"6VGOGJX4XVC6VLJIHBWEHLOKXQ","arc_canonical_url":"\/news\/your-marine-corps\/2016\/12\/30\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New in 2017: Marines may replace &#039;The Few. The Proud&#039; recruiting slogan - Marine Corps Times<\/title>\n<meta name=\"description\" content=\"New recruiting ads in 2017 may have a new recruiting slogan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New in 2017: Marines may replace &#039;The Few. The Proud&#039; recruiting slogan\" \/>\n<meta property=\"og:description\" content=\"New recruiting ads in 2017 may have a new recruiting slogan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/your-marine-corps\/2016\/12\/30\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\/\" \/>\n<meta property=\"og:site_name\" content=\"Marine Corps Times\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-30T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T20:31:02+00:00\" \/>\n<meta name=\"author\" content=\"Jeff Schogol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Schogol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\\\/\\\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/marinecorpstimes\\\/news\\\/your-marine-corps\\\/2016\\\/12\\\/30\\\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\\\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/marinecorpstimes\\\/news\\\/your-marine-corps\\\/2016\\\/12\\\/30\\\/new-in-2017-marines-may-replace-the-few-the-proud-recruiting-slogan\\\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"migration\",\n\t                \"@id\": \"https:\\\/\\\/one.sightlinemg.com\\\/marinecorpstimes\\\/#\\\/schema\\\/person\\\/cc76c831bb37a926738c8391fca7a3b1\"\n\t            },\n\t            \"headline\": \"New in 2017: Marines may replace &#8216;The Few. 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