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<\/figure>\n\n\n\nThe Marines may replace the service’s iconic recruiting slogan.<\/span><\/p>\n\n\n\n “The new products are going to frame everything that we do as a fight\u00a0\u2014\u00a0a fight that we intend to win,” he said.\u00a0 Caldwell did not say specifically what the new advertising campaign will show, but he said it is based on three concepts: fighting self-doubt to become a Marine, fighting the nation’s battles and fighting for what’s right in our communities. Marine Corps Commandant Gen. Robert Neller has already approved the new advertising strategy, which could include a new “tagline” at the end of recruiting materials that would replace “The Few, The Proud,” Caldwell said. “You have a narrative and it ends with a certain punctuation mark,” he said. “We want that punctuation marker to be aligned with the messaging throughout the ad.” However, Caldwell stressed that replacing “The Few, The Proud” is not a focus of the new advertising campaign. “A tagline is an element of the new creative,” he said. “What we’re looking for is consistent messaging from the beginning to the end of all those ads \u2013 so not to introduce a different or an incomplete thought associated with the new material.” Caldwell also made clear that the Marines are not looking for a new slogan that is more inclusive to women, who can now train for all combat jobs. “It doesn’t have anything to do with that,” Caldwell said. “It has everything to do with clearly defining who we are and what we do as United States Marines. It’s all about our irreducible fighting spirit. That’s the fighting spirit of the organization and that’s the fighting spirit of all its Marines.” MCRC expects to submit the proposed new advertising campaign to senior Marine Corps leadership for approval late this year or early in 2017, Caldwell said. The Marine Corps has been known for their recruiting slogans dating back at least a century to “Tell That To The Marines.” Other well-recognized taglines include “We Don’t Promise a Rose Garden,” “The Marine Corps Builds Men” and “The Change is Forever.” New Marine advertising campaign may have a new recruiting slogan <\/p>\n","protected":false},"author":7,"featured_media":55301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":69,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":{"2":{"categories":["your-military","news"],"primary_category":"your-military"}}},"categories":[12,67,69],"tags":[],"coauthors":[1187],"class_list":["post-26219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pentagon-congress","category-your-marine-corps"],"acf":{"subheadline":"","legacy_arc_id":"S6ZCFG4W25FMBN6KYDZVNWK45U","arc_canonical_url":"\/news\/your-marine-corps\/2016\/09\/26\/marine-corps-may-replace-the-few-the-proud-as-its-recruiting-slogan\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"\n