{"id":32709,"date":"2023-01-10T20:31:50","date_gmt":"2023-01-10T20:31:50","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2023\/01\/10\/to-recruit-gen-z-the-top-marine-makes-an-appeal-to-older-generations\/"},"modified":"2026-08-08T20:58:23","modified_gmt":"2026-08-08T20:58:23","slug":"to-recruit-gen-z-the-top-marine-makes-an-appeal-to-older-generations","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/your-marine-corps\/2023\/01\/10\/to-recruit-gen-z-the-top-marine-makes-an-appeal-to-older-generations\/","title":{"rendered":"To recruit Gen Z, the top Marine makes an appeal to older generations"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amid a recruiting crisis throughout the military, the top Marine general thinks young people need to hear more about the value of serving. And not just from him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a nation, we need more parents, grandparents, aunts, uncles, teachers and coaches to have candid conversations with young people about the value of military service,\u201d Commandant Gen. David Berger wrote in a opinion piece Saturday in The Dallas Morning News.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berger\u2019s op-ed provides a blueprint of sorts for adults who haven\u2019t served to address youth\u2019s questions about the military. Does service teach you the skills needed for success in the civilian workforce? Does it instill good values? Can it even heal national divisions?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Berger sees it, the answer to these questions is \u201cyes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The military can teach specialized technical skills, as well as less tangible ones like leadership and discipline, he wrote. Its values are noble, he continued. And military service, which necessitates getting thrown together with people from a variety of backgrounds, is, in Berger\u2019s view, \u201cperhaps one of the most effective antidotes to national divisiveness.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some conservatives have argued that the very heightened political divisions that Berger describes have themselves hampered recruiting; in their view, <a href=\"https:\/\/www.militarytimes.com\/news\/your-military\/2022\/10\/13\/is-the-military-too-woke-to-recruit\/\" target=\"_blank\">the military has moved too far to the left<\/a>, dissuading young people on the right from serving. But Berger\u2019s op-ed implies an alternative perspective on the supposed politicization of the military.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDuring the most formative time of a young person\u2019s life, the experience of military service moderates views and opens minds to alternative viewpoints,\u201d Berger wrote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The general also framed military service \u2014 which, he acknowledged, can be hard \u2014 as a way to build resilience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe experience of service builds self-confidence and prepares young people to approach the inevitable adversities in life with composure and a sense of conviction about who they are and what they can accomplish,\u201d he wrote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pentagon has consistently found that \u201cinfluencer\u201d adults (parents, grandparents and others with influence in young people\u2019s lives) <a href=\"https:\/\/jamrs.defense.gov\/Portals\/20\/Documents\/22-S-1693%20cleared%20InfluencerPollW74-PublicRelease.pdf?ver=TdjUmIXt-xSH9pP-OT1tfQ%3d%3d\" target=\"_blank\">are less likely to recommend or even support youth joining the Marine Corps<\/a>, as compared to the other branches. In summer 2021, only 33% of influencer adults said they would recommend the Marine Corps to a young person, compared to 46% who would recommend the Air Force, according to a Pentagon study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berger isn\u2019t the first military leader to write an op-ed in response to recent recruiting shortfalls. The secretaries of the Army, Navy and Air Force in October 2022 penned <a href=\"https:\/\/www.wsj.com\/articles\/uncle-sam-wants-you-military-job-america-china-russia-war-threat-defense-army-navy-air-force-recruits-leaders-soldiers-freedom-11666632449\" target=\"_blank\">a Wall Street Journal op-ed<\/a>, ostensibly aimed at young people rather than middle-aged and older adults, encouraging military service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berger\u2019s point about resilience comes as some commentators have insisted that more challenges are exactly what Gen Z needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s youth, some <a href=\"https:\/\/www.wsj.com\/articles\/the-national-crisis-of-generation-z-jonathan-haidt-social-media-performance-anxiety-fragility-gap-childhood-11672401345?mod=article_inline\" target=\"_blank\">like social psychologist Jonathan Haidt argue<\/a>, have become anxious and emotionally fragile because they are spend too much time scrolling through social media and not enough taking healthy risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berger doesn\u2019t address one of young people\u2019s top reservations about serving: the possibility of physical injury or death, which 65% of young people <a href=\"https:\/\/jamrs.defense.gov\/Portals\/20\/Documents\/YP51Fall2021PUBLICRELEASEPropensityUpdate.pdf\">in a 2021 Pentagon survey<\/a> identified as a reason they would not want to join the military. When the op-ed does refer to deployments, it mentions \u201cthe opportunity to serve as an ambassador of American values\u201d while \u201cworking and living among our allies and partners\u201d \u2014 not the prospect of combat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, of course, those who enlist or commission are entering a peacetime military, not the same one that many younger veterans entered after 9\/11. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Marine Corps <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2022\/10\/10\/the-marine-corps-hit-all-its-recruitment-goals-for-2022\/\" target=\"_blank\">barely made its recruiting numbers<\/a> for the 2022 fiscal year, but only after lowering its goals because of <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2022\/09\/28\/will-the-marines-be-the-only-branch-to-reach-2022-recruitment-numbers\/\">higher-than-expected retention<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of the services had difficulties recruiting in 2022, with leaders blaming everything from low test scores to high obesity rates to the tight labor market as reasons that young people can\u2019t or won\u2019t serve. Berger himself has said that the now-overturned <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2022\/12\/05\/covid-19-vaccine-mandate-is-affecting-recruitment-top-marine-says\/\" target=\"_blank\">COVID-19 vaccine mandate added to the Corps\u2019 recruiting woes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some have also pointed to the recent rollout of a medical screening system, MHS Genesis, which<a href=\"https:\/\/www.militarytimes.com\/news\/your-air-force\/2022\/09\/24\/whats-missing-from-the-conversation-on-air-force-recruiting\/\" target=\"_blank\"> flags prospective recruits\u2019 past health issues<\/a>, temporarily or permanently blocking some from enlisting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is true that young people\u2019s propensity to serve is low: Only 9% of young people in the 2021 Pentagon study said they would definitely or probably join the military, the lowest rate since 2007. In contrast, nearly half of teenagers with a parent serving in the military intend to follow in their parents\u2019 footsteps, <a href=\"https:\/\/www.militaryfamily.org\/wp-content\/uploads\/NMFA-2022-A-Snapshot-of-Americas-Military.pdf\">a 2022 survey<\/a> by the National Military Family Association found.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But service members, veterans and military spouses are <a href=\"https:\/\/www.militarytimes.com\/pay-benefits\/mil-money\/2022\/07\/18\/survey-raises-serious-questions-about-the-future-of-the-all-volunteer-force\/\">increasingly unlikely to recommend military service<\/a> to young people, in large part because of the financial difficulties they have faced. And the commandant has previously stated that the military can\u2019t rely only on youth with family ties to the military for its recruits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile the military will continue to attract those who are acquainted with the military and its lifestyle, we must do more to reach those who are unfamiliar,\u201d he wrote in November 2022 for the U.S. Naval Institute. \u201cFailing to do so risks reinforcing an increasingly closed system and its related pathologies.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dallasnews.com\/business\/local-companies\/2022\/10\/26\/dallas-morning-news-parent-company-sees-rising-costs-outweigh-digital-subscription-gains\/\">With a combined 144,631 digital and print subscribers<\/a> as of the end of September 2022, the Morning News is one of the top regional newspapers in the South \u2014 the area of the country that has <a href=\"https:\/\/www.nytimes.com\/2020\/01\/10\/us\/military-enlistment.html\">produced the most military recruits per capita<\/a>. Forty-six percent of the military\u2019s recruits in fiscal year 2019 hailed from the South, according to <a href=\"https:\/\/www.cna.org\/pop-rep\/2019\/appendixd\/d_10.html\">Center for Naval Analyses data<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2022\/12\/27\/new-in-2023-a-39th-marine-corps-commandant\/\">Now in his final year as commandant<\/a>, Berger entered Tulane University\u2019s NROTC program in 1977, two years after the end of the Vietnam War. That means he has personally experienced hesitance about military service from the adults in his life, he wrote in the Morning News op-ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile I was eager to serve my country and become a U.S. Marine, not all my teachers and coaches shared my enthusiasm,\u201d he wrote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Read the (paywalled) op-ed on the Dallas Morning News website: <\/i><a href=\"https:\/\/www.dallasnews.com\/opinion\/commentary\/2023\/01\/07\/its-time-for-conversations-about-the-value-of-military-service\/\">https:\/\/www.dallasnews.com\/opinion\/commentary\/2023\/01\/07\/its-time-for-conversations-about-the-value-of-military-service\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top Marine thinks young people need to hear more about the value of serving. And not from him.<\/p>\n","protected":false},"author":7,"featured_media":58397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":69,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":{"2":{"categories":["news","your-military","home","left-column","newsletters"],"primary_category":"news"}}},"categories":[101,23,92,12,25,69],"tags":[],"coauthors":[3360],"class_list":["post-32709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-home","category-left-column","category-news","category-newsletters","category-your-marine-corps"],"acf":{"subheadline":"","legacy_arc_id":"SQCA2Z7SXJFGHAOPS6YUNSTGUI","arc_canonical_url":"\/news\/your-marine-corps\/2023\/01\/10\/to-recruit-gen-z-the-top-marine-makes-an-appeal-to-older-generations\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>To recruit Gen Z, the top Marine makes an appeal to older generations - Marine Corps Times<\/title>\n<meta name=\"description\" content=\"The top Marine thinks young people need to hear more about the value of serving. 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