{"id":55676,"date":"2020-07-07T23:41:32","date_gmt":"2020-07-07T23:41:32","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2020\/07\/07\/us-government-launches-campaign-to-reduce-high-suicide-rates\/"},"modified":"2026-08-08T11:33:18","modified_gmt":"2026-08-08T11:33:18","slug":"us-government-launches-campaign-to-reduce-high-suicide-rates","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/veterans\/2020\/07\/07\/us-government-launches-campaign-to-reduce-high-suicide-rates\/","title":{"rendered":"US government launches campaign to reduce high suicide rates, particularly among veterans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WASHINGTON \u2014 The federal government launched a broad national campaign Tuesday aimed at reducing high suicide rates, urging the public to reach out to others, especially during the coronavirus pandemic, and acknowledge daily stresses in people\u2019s lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known as REACH, the government campaign is the core part of a $53 million, two-year effort announced by President Donald Trump to reduce suicide, particularly among veterans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting Wednesday, digital ads will hit the internet with the key message that \u201csuicide is preventable\u201d and that collective action not only by government but also by businesses, schools, nonprofits and faith-based organizations can overcome the stigma of discussing mental health and empower people to understand risk factors, stay connected with others and talk openly about problems.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg\" alt=\"Secretary of Veterans Affairs Richard Wilkie, left, and second lady Karen Pence, wearing protective masks against COVID-19, applaud as they attend an event on a campaign to raise awareness on the risks of veterans suicide on July 7, 2020, at the National Press Club in Washington.\" class=\"wp-image-98083\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg 2000w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg?resize=300,200 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg?resize=768,512 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg?resize=1024,682 1024w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189717816341.jpg.jpg?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Secretary of Veterans Affairs Richard Wilkie, left, and second lady Karen Pence, wearing protective masks against COVID-19, applaud as they attend an event on a campaign to raise awareness on the risks of veterans suicide on July 7, 2020, at the National Press Club in Washington. (Jacquelyn Martin\/AP)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWorking together, we can implement this road map and end this national tragedy of suicide,\u201d said Vice President Mike Pence\u2019s wife, <a href=\"https:\/\/www.militarytimes.com\/news\/pentagon-congress\/2020\/06\/17\/second-lady-karen-pence-a-marine-mom-takes-key-role-in-veterans-suicide-prevention-effort\/\" target=_blank>Karen Pence<\/a>, a lead spokesperson for the government effort. She called it an opportune time, noting increased social distancing because of the coronavirus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAll of us have been facing anxieties and isolation,\u201d she said. \u201cIt\u2019s OK to not be OK. &#8230; The best thing is to talk about it more, not less.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo one should be afraid to ask for help,\u201d she added.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/militarytimes\/news\/pentagon-congress\/2020\/06\/17\/long-awaited-report-on-veterans-suicide-calls-for-public-awareness-campaign-better-research-tools\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/IMG_0258.JPG.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Long-awaited report on veterans suicide calls for public awareness campaign, better research tools<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">The roadmap also calls for more community partnerships and broader discussion about safe storage of guns for veterans dealing with mental health problems.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">Trump established a federal task force last year to develop a way to lower veterans\u2019 suicides. Currently, about 20 veterans, guardsmen and reservists die by suicide each day, about 1.5 times higher than those who have not served in the military. The government says about 14 of those 20 were not under the care of the Department of Veterans Affairs, pointing to a need for improved community outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the coronavirus still raging across communities, officials expressed hope that the message of suicide prevention can aid the public more widely, not just veterans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg\" alt=\"Surgeon General Jerome Adams speaks at the National Press Club about a campaign to raise awareness on the risks of veterans suicide, Tuesday, July 7, 2020, in Washington.\" class=\"wp-image-98085\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg 2000w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg?resize=300,200 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg?resize=768,512 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg?resize=1024,682 1024w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189718550182.jpg.jpg?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Surgeon General Jerome Adams speaks at the National Press Club about a campaign to raise awareness on the risks of veterans suicide, Tuesday, July 7, 2020, in Washington. (Jacquelyn Martin\/AP)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Surgeon General Jerome Adams, who is helping the effort, stressed the need to stay connected by texting, emailing or, in the case of his kids, writing \u201cold-fashioned letters to grandma and grandpa.\u201d He described stigma against getting help as a much bigger public health threat than cigarettes or COVID-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen we feel comfortable seeking help, and unless more people feel comfortable offering help without judgment, we\u2019ll never reach those who need it the most,\u201d he said.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/militarytimes\/news\/pentagon-congress\/2019\/10\/09\/new-veteran-suicide-numbers-raise-concerns-among-experts-hoping-for-positive-news\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/4018590.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">New veteran suicide numbers raise concerns among experts hoping for positive news<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">About 17 veterans a day die by suicide, a number that has stayed steady over a decade.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">Acknowledging the impact of the broader pandemic, Adams also offered a separate public service message: Wear a mask.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His public admonition comes as many governors are pushing for a national mandate on wearing masks. Trump has repeatedly declined to wear masks in public and recently held campaign-style events in Tulsa, Oklahoma, Mount Rushmore in South Dakota and the White House on the Fourth of July where he and many attendees went bare-faced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s not an impingement on your freedom,\u201d Adams said, calling masks the No. 1 way to stem spread of COVID-19. \u201cIt actually increases your freedom and your choices because it lowers spread of the disease and increases the chances we will be able to open and stay open.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt actually will decrease that hopelessness. It will actually lower suicide rates,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public health experts urged people to go to the website <a href=\"http:\/\/wearewithinreach.net\/\" target=_blank>wearewithinreach.net<\/a> and take a pledge \u201cto reach and be part of the solution\u201d to stem suicide. The website offers information on risk factors for suicide and ways people can get help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBy having this conversation, we will save lives,\u201d said Dr. Barbara Van Dahlen, executive director of the suicide prevention effort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg\" alt=\"Secretary of Veterans Affairs Richard Wilkie, right, next to Under Secretary of Defense for Personnel and Readiness Matthew Donovan, left, wear protective masks against COVID-19, listen during a program to raise awareness on the risks of veterans suicide on July 7, 2020, at the National Press Club in Washington.\" class=\"wp-image-68702\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg 2000w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg?resize=300,200 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg?resize=768,512 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg?resize=1024,682 1024w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/AP20189721140700.jpg.jpg?resize=1536,1024 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Secretary of Veterans Affairs Richard Wilkie, right, next to Under Secretary of Defense for Personnel and Readiness Matthew Donovan, left, wear protective masks against COVID-19, listen during a program to raise awareness on the risks of veterans suicide on July 7, 2020, at the National Press Club in Washington. (Jacquelyn Martin\/AP)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The federal government launched a broad national campaign Tuesday aimed at reducing high suicide rates, urging the public to reach out to others, especially during the coronavirus pandemic, and acknowledge daily stresses in people&#8217;s 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By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>US government launches campaign to reduce high suicide rates, particularly among veterans - Marine Corps Times<\/title>\n<meta name=\"description\" content=\"The federal government launched a broad national campaign Tuesday aimed at reducing high suicide rates, urging the public to reach out to others, especially during the coronavirus pandemic, and acknowledge daily stresses in people&#039;s lives.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US government launches campaign to reduce high suicide rates, particularly among veterans\" \/>\n<meta property=\"og:description\" content=\"The federal government launched a broad national campaign Tuesday aimed at reducing high suicide rates, urging the public to reach out to others, especially during the coronavirus pandemic, and acknowledge daily stresses in people&#039;s lives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/one.sightlinemg.com\/marinecorpstimes\/veterans\/2020\/07\/07\/us-government-launches-campaign-to-reduce-high-suicide-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Marine Corps Times\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T23:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T11:33:18+00:00\" \/>\n<meta name=\"author\" content=\"Hope Yen, The Associated Press\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hope Yen, The Associated Press\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" 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