{"id":58408,"date":"2017-09-08T20:13:13","date_gmt":"2017-09-08T20:13:13","guid":{"rendered":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/uncategorized\/2017\/09\/08\/video-the-rock-tells-vets-about-new-tax-free-online-shopping-benefit\/"},"modified":"2026-08-08T11:55:43","modified_gmt":"2026-08-08T11:55:43","slug":"video-the-rock-tells-vets-about-new-tax-free-online-shopping-benefit","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/marinecorpstimes\/pay-benefits\/mil-money\/2017\/09\/08\/video-the-rock-tells-vets-about-new-tax-free-online-shopping-benefit\/","title":{"rendered":"Video: The Rock tells vets about new tax-free online shopping benefit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dwayne \u201cThe Rock\u201d Johnson is putting his brawn behind the effort to get the word out to all veterans about a new online benefit that launches in November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The actor and professional wrestler is featured in a 46-second video clip promoting the new veterans online shopping benefit, which will launch officially on Veterans Day:<\/p>\n\n\n<figure class=\"wp-block-smg-jwplayer-video\"><atype-video-jwplayer nostick=\"true\" playlisturl=\"https:\/\/cdn.jwplayer.com\/v2\/playlists\/fCzRqMW8?tags=22864096-9db8-4286-9f1b-cfee6ab2c676\" aspectratio=\"16 \/ 9\" mute autostart=\"false\"><\/atype-video-jwplayer><figcaption class=\"wp-element-caption\">Dwayne &#8220;The Rock&#8221; Johnson on a program that will open online exchange shopping to those who served honorably.<\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\">\u201cThis new benefit honors every American who raised their right hand, took an oath and served with distinction,\u201d says Johnson, <a href=\"https:\/\/www.facebook.com\/shopmyexchange\/videos\/10154979801087756\/\">in the video<\/a> featured on the Army and Air Force Exchange Service\u2019s Facebook page. Within three days after the video landed on the page, it had garnered 105,000 views.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI thank you for your bravery, I thank you for your service,\u201d Johnson says in the video, which also promotes his new Under Armour clothing line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson has been filming \u201cSkyscraper,\u201d&nbsp;a movie in which he plays a military veteran who\u2018s also a&nbsp;former FBI Hostage Rescue Team leader.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson joins \u201cLone Survivor\u201d duo Mark Wahlberg and Marcus Luttrell, who produced a similar video promoting awareness of the new benefit. That video has been viewed 1.9 million times since it first appeared on the AAFES Facebook page July 14.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/militarytimes\/management\/pay-benefits\/2017\/07\/18\/lone-survivor-duo-luttrell-wahlberg-spread-word-on-veterans-online-exchange-benefit\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/wahlberg-luttrell.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">&#8216;Lone Survivor&#8217; duo Luttrell, Wahlberg spread word on veterans&#8217; online exchange benefit<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">A video featuring actor Mark Wahlberg and former Navy SEAL Marcus Luttrell  promoting the new veterans\u2019 online shopping benefit is fast approaching the most viewed video in the history of the Army and Air force Exchange Service. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">The benefit becomes official on Veterans Day, but veterans are being encouraged to visit <a href=\"https:\/\/www.VetVerify.org\">VetVerify.org<\/a> to verify their eligibility for the new benefit. Those that can\u2019t be verified immediately \u2015&nbsp;which happens for a variety of reasons, such as lost records \u2015&nbsp;will receive instructions on how to upload their Form DD-214.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some veterans are being chosen to shop earlier than Veterans Day, as officials are allowing beta shoppers to test the system before official launch. Up to 13 million additional veterans will be eligible to shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The benefit will apply only to online shopping, not to shopping at the physical exchanges on military bases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online pricing can be seen only by those who authorized to shop at the exchange websites, including the beta testers: <a href=\"https:\/\/www.mynavyexchange.com\">www.mynavyexchange.com<\/a>; <a href=\"https:\/\/www.shopmyexchange.com\">www.shopmyexchange.com<\/a>; <a href=\"https:\/\/www.shopcgx.com\">www.shopcgx.com<\/a>; <a href=\"http:\/\/www.mymcx.com\/\">www.mymcx.com<\/a>.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/militarytimes\/management\/pay-benefits\/mil-money\/2017\/07\/10\/your-questions-answered-about-the-new-veterans-online-shopping-benefit\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"244\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/online-shopping-privileges-for-veterans.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Your questions answered about the new veterans online shopping benefit<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">More than 95,000 people visited the military exchanges\u2019 VetVerify.org website the first month after it was launched, to verify that they qualify for the new online shopping benefit that will be available by Nov. 11, officials said.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t","protected":false},"excerpt":{"rendered":"<p>Dwayne Johnson&#8217;s the latest celebrity to join forces with the exchanges in their outreach effort.<\/p>\n","protected":false},"author":7,"featured_media":100186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":82,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[101,82,72,25,13,15],"tags":[],"coauthors":[3302],"class_list":["post-58408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-mil-money","category-military-culture","category-newsletters","category-off-duty","category-pay-benefits"],"acf":{"subheadline":"","legacy_arc_id":"DXAN5OOCNVB7DP2C5ER2SF2VBM","arc_canonical_url":"\/pay-benefits\/mil-money\/2017\/09\/08\/video-the-rock-tells-vets-about-new-tax-free-online-shopping-benefit\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video: The Rock tells vets about new tax-free online shopping benefit - Marine Corps Times<\/title>\n<meta name=\"description\" content=\"Dwayne Johnson&#039;s the latest celebrity to join forces with the exchanges in their outreach effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one.sightlinemg.com\/militarytimes\/management\/pay-benefits\/mil-money\/2017\/09\/08\/video-the-rock-tells-vets-about-new-tax-free-online-shopping-benefit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: The Rock tells vets about new tax-free online shopping benefit\" \/>\n<meta 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