{"id":46976,"date":"2020-05-22T16:04:04","date_gmt":"2020-05-22T16:04:04","guid":{"rendered":"https:\/\/one.sightlinemg.com\/militarytimes\/uncategorized\/2020\/05\/22\/the-army-is-planning-a-mass-recruiting-drive-this-summer\/"},"modified":"2026-08-08T02:30:36","modified_gmt":"2026-08-08T02:30:36","slug":"the-army-is-planning-a-mass-recruiting-drive-this-summer","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/militarytimes\/news\/coronavirus\/2020\/05\/22\/the-army-is-planning-a-mass-recruiting-drive-this-summer\/","title":{"rendered":"The Army is planning a mass recruiting drive this summer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The general helming <a href=\"https:\/\/www.armytimes.com\/news\/your-army\/2020\/02\/10\/army-end-strength-goal-gets-bump-this-year-but-growth-to-slow-in-the-future\/\" target=\"_blank\">Army Recruiting Command<\/a> is preparing a massive virtual hiring event this summer after the Army\u2019s 245th birthday on June 14. Like the other military branches, the ground service is fighting the anticipated <a href=\"https:\/\/www.militarytimes.com\/news\/your-military\/2020\/05\/21\/covid-19-is-probably-going-to-put-a-dent-in-military-manpower\/\" target=\"_blank\">dent to manpower<\/a> after the coronavirus shuttered recruiting stations across the country this spring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push will involve \u201cevery person\u201d and \u201cevery aspect\u201dof the service that Army recruiting commander Maj. Gen. Frank M. Muth can muster, he said during a telephone call on Wednesday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An intensive event between June 30 and July 2 will tap senior leaders to visit with city councils, nonprofits, educators and other pillars of local communities \u2014 a supercharged version of the program that the Army Chief of Public Affairs already runs, which brings Army generals back to their hometowns to engage with civilians able to influence young people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe would do the same thing, but it would end up being on Zoom or [Microsoft] Teams,\u201d said Muth. \u201cThe secretary is from Chicago, maybe he engages with the Chicago leadership, and the 101st commander goes down to Nashville because he\u2019s right there. And the 82nd commander goes and he Zooms with Raleigh. There\u2019s all these different ways we can use these folks.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muth pitched the idea two weeks ago to the Army\u2019s service secretary and chief of staff, calling it Army National Hiring Days. It will be limited in certain areas based on where shelter-in-place orders are still in effect. But Muth intends for it to be a never-before-seen recruiting drive regardless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery person in the Army is involved. Every asset is involved. Everyone is on message,&#8221; Muth added. &#8220;We are engaging in the \u2018Focus 22\u2019 and we\u2019re driving our message for people to either go into the recruiting stations or go to <a href=\"http:\/\/goarmy.com\/\" target=_blank>GoArmy.com<\/a>.\u201d<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/armytimes\/news\/your-army\/2020\/05\/20\/army-retention-rises-as-economy-slumps-but-recruiting-hasnt-seen-a-boom-yet\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/3396513.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Army retention rises as economy slumps, but recruiting hasn\u2019t seen a boom yet<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">The general in charge of Army recruiting said the economic downturn doesn&#039;t appear to have impacted enlistments \u2014 yet.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">Focus 22 is in reference to the <a href=\"https:\/\/www.armytimes.com\/news\/your-army\/2018\/10\/09\/army-recruiting-is-heading-to-the-big-cities-looking-for-americans-whove-never-considered-joining-up\/\" target=\"_blank\">22 American cities<\/a>, like Chicago, Seattle and Los Angeles, with large populations of Generation Z youths who Army leaders say have had minimal exposure to the service as a potential path in life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Army recruiters were doing fairly well late last year and early this spring in sourcing candidates for service. By March, they had signed up 2,200 more recruits than they had by the same time last year. But the pandemic dampened their efforts as brick-and-mortar stations shuttered and the recruiting enterprise was forced to move completely online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, the service is about 4,000 contracts short of where it wants be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s more than we were last year, but at the same time, historically, we\u2019ve had a year where we were behind that much too,\u201d said Muth, adding that had his recruiters \u201cnot been in a position to virtually recruit,\u201d they would have done \u201cabout zero\u201d new contracts over the past few months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The looming economic downturn could also help boost recruitment numbers later this summer. Unemployment has hit record levels in recent months, but economists say there\u2019s still uncertainties about how long the slump will last. Bad economies are typically good for military recruiting and retention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"4128\" height=\"2752\" src=\"\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg\" alt=\"\" class=\"wp-image-30347\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg 4128w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg?resize=300,200 300w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg?resize=768,512 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg?resize=1024,683 1024w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg?resize=1536,1024 1536w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/6215133-1.jpg.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 4128px) 100vw, 4128px\" \/><figcaption class=\"wp-element-caption\">Soldiers from 95th Adjutant General Battalion, 434th Field Artillery Brigade, Fort Sill, OK, stand in formation while wearing masks and maintaining physical distancing during reception before entering basic combat training May 14, 2020, on Fort Sill. (U.S. Army photo by Sgt. Dustin D. Biven \/ 75th Field Artillery Brigade)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps an early indicator that confidence in the civilian job market is dropping is the fact that Army retention is roughly 15 percent higher than expected, thanks in part to short-term reenlistment contracts, according to E. Casey Wardynski, the Army\u2019s assistant secretary for manpower and reserve affairs. Wardynski said this week that he still expects the service to meet its targeted end-strength number of 485,000 soldiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Army National Hiring Days event could also \u201cgive a good indication\u201d of how the economy will impact recruiting later in the year, according to Muth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don\u2019t know if we\u2019ve seen the upturn yet of what we\u2019d normally get&#8221; during times of high unemployment, said Muth. &#8220;What I would tell you is, I think we\u2019ll &#8230; have an indication by mid-July, beginning of August if things really start to change.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muth\u2019s intent is to get as many general officers and command sergeants major as he can to participate. As part of an opening salvo on June 14, he\u2019s also looking to potentially use the <a href=\"https:\/\/www.armytimes.com\/news\/your-army\/2019\/02\/19\/soldiers-remain-hospitalized-a-week-after-golden-knights-parachute-accident\/\" target=_blank>Army Golden Knights<\/a> parachute team and the Fife and Drum Corps, as well as the Army\u2019s legacy divisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat\u2019s kicking off on June 14, but between now and then is our shaping operation. We\u2019re now starting to message out; we\u2019re starting to dominate the digital space,&#8221; Muth said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recent Army advertising campaigns have tried to emphasize a different side of the service, with less focus on combat roles. A commercial <a href=\"https:\/\/www.youtube.com\/watch?v=MGIy-NifN34&#038;feature=emb_title\" target=_blank>released last month<\/a>, and <a href=\"https:\/\/www.youtube.com\/watch?v=pvMCsfSALRw\" target=_blank>another this month<\/a>, focus on the Army\u2019s role staffing hospitals and building ad-hoc medical facilities during the coronavirus pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEveryone sees us as all armor and infantry and artillery and aviation, which is true, but that\u2019s only 15-20 percent of the Army. A larger portion is the tech, and the help, and the engineers and the logistics,&#8221; Muth added. &#8220;People didn\u2019t realize that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019re getting as many assets as we can across the Army, everybody is involved,\u201d said Muth.<\/p>\n","protected":false},"author":7,"featured_media":53487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":82,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[82,29,117,15],"tags":[],"coauthors":[3406],"class_list":["post-46976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus","category-home","category-middle-column","category-news"],"acf":{"subheadline":"","legacy_arc_id":"A3I5RJSY5VCWTARMQ5UUVPKFDU","arc_canonical_url":"\/news\/your-army\/2020\/05\/22\/the-army-is-planning-a-mass-recruiting-drive-this-summer\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Army is planning a mass recruiting drive this summer - Military Times<\/title>\n<meta name=\"description\" content=\"\u201cWe\u2019re getting as many assets as we can across the Army, everybody is involved,\u201d said Muth.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Army is planning a mass recruiting drive this summer\" \/>\n<meta property=\"og:description\" content=\"\u201cWe\u2019re getting as many assets as we can across the Army, everybody is involved,\u201d said Muth.\" \/>\n<meta property=\"og:url\" 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