{"id":64057,"date":"2024-06-17T16:36:58","date_gmt":"2024-06-17T16:36:58","guid":{"rendered":"https:\/\/one.sightlinemg.com\/militarytimes\/uncategorized\/2024\/06\/17\/marines-move-some-recruiting-centers-to-urban-hubs-in-massive-realignment\/"},"modified":"2026-08-08T21:14:39","modified_gmt":"2026-08-08T21:14:39","slug":"marines-move-some-recruiting-centers-to-urban-hubs-in-massive-realignment","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/militarytimes\/news\/recruiting\/2024\/06\/17\/marines-move-some-recruiting-centers-to-urban-hubs-in-massive-realignment\/","title":{"rendered":"Marines move some recruiting centers to urban hubs in massive realignment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the military services seek to recruit an <a href=\"https:\/\/www.militarytimes.com\/news\/your-military\/2022\/10\/13\/is-the-military-too-woke-to-recruit\/\">increasingly disinterested <\/a>and underinformed population of young Americans, the Marine Corps has quietly begun<a href=\"https:\/\/www.marinecorpstimes.com\/news\/recruiting\/2023\/10\/26\/marine-corps-eyes-national-rebranding-of-recruiting-centers\/\" target=\"_blank\"> relocating some of its recruiting hubs,<\/a> Marine Corps Times has learned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an interview in February, Col. Michael Hays, assistant chief of staff for the G-3 directorate of Marine Corps recruiting, called the move a \u201cmassive structural realignment\u201d in response to <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2023\/07\/31\/marines-recruiting-surges-while-other-services-struggle\/\" target=\"_blank\">the most challenging recruiting environment<\/a> the all-volunteer force has ever faced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe continue to pull as many levers as we can<a href=\"https:\/\/www.marinecorpstimes.com\/opinion\/2024\/03\/14\/how-addressing-waivers-and-eligibility-can-fix-the-recruiting-crisis\/\" target=\"_blank\"> to ensure the success of Marine Corps recruiting<\/a>,\u201d Hays said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beginning around October 2023, according to Hays, the Marines began the process of closing recruiting headquarters deemed unlikely to perform as desired. To date, officials said, they have closed the Corps\u2019 recruiting station headquarters in Cleveland, Pittsburgh and Des Moines, Iowa.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/recruiting\/2023\/10\/26\/marine-corps-eyes-national-rebranding-of-recruiting-centers\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/917755.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Marine Corps eyes national rebranding of recruiting centers<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">Marine Corps recruiting offices across the country may soon be getting a major face-lift for the first time in more than 17 years.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">The Marine Corps is now in the process of opening two recruiting centers in trendy urban areas: Austin, Texas, and Orlando, Florida, officials said. A third recruiting center also will open at a location to be determined to complete the changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This lever-pull was informed by a \u201cqualified enlisted population,\u201d or QEP, metric developed by the Corps in coordination with CNA, a nonprofit research and analysis organization, recruiting command officials said. This analysis crunches multiple population attributes within geographic areas to predict where recruiters are most likely to succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualified enlisted population \u201chelps to inform leadership when determining recruiting boundaries to provide individual recruiters, and thus (Marine Corps recruiting command) an increased likelihood of success,\u201d recruiting command officials told Marine Corps Times in a statement. \u201cWe have realized more consistent recruiting success in areas closely aligned to\u201d the qualified enlisted population.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recruiting Station Cleveland, which fell under the 4th Marine Corps District and oversaw 16,800 square miles\u2019 worth of recruiting offices in northeastern Ohio and the Detroit metro area, held a dissolution ceremony in February \u2015 merging with the Columbus recruiting station to create an Ohio hub, according to published photographs on the Defense Visual Information Distribution Service website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pittsburgh recruiting station, which had at one point been staffed by 60 recruiters, closed its doors May 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Des Moines, Iowa, recruiting station has not publicly announced closure plans, though officials say it has closed. Its website and phone line were down when checked on Monday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Officer selection stations also are undergoing realignment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Corps is in the process of closing stations in Fargo, North Dakota; Reading, Pennsylvania; and Champaign, Illinois, Marine Corps Recruiting Command said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In turn, new officer selection stations are set to open in the urban regions of Pasadena, California; Tampa, Florida; and San Antonio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hays said the CNA-supported data analysis was relatively new, dating back to fiscal year 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While he didn\u2019t go into detail about all the factors the qualified enlisted population analysis pulled in, he said it gave the Marine Corps a good idea of where the most recruits likely to meet baseline standards for service were likely to live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUltimately, what it shows is the population density of those individuals who are qualified for enlistment,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The southeastern U.S. continues to have the best military recruiting prospects, as has historically been the case, shows CNA data from fiscal year 2019, the most recent year available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mid-Atlantic and New England states, including Pennsylvania, and those in the upper Midwest, including Iowa, have the lowest representation of military recruits by population, per the recent data.<a href=\"https:\/\/www.cna.org\/pop-rep\/2017\/appendixd\/d_10.html\" target=\"_blank\"> CNA data<\/a> shows population trends getting more pronounced over time: Fewer recruits are coming from the Northeast and North Central regions of the U.S., and more from the South, than was the case five years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Officials emphasized that the Marine Corps would continue to have recruiters \u201cresponsible for every zip code\u201d in the U.S. during and after the realignment. The recruiting command will continue to evaluate mission attainment and population trends to assess the need for any future changes, they said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while offices are closing, officials said the realignment is zero-sum \u2015 meaning the size of the recruiting population will stay the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Marines\u2019 current recruiting station shift, which is set to be complete by October 2025, appears to reveal an emphasis on more urban areas, seeming to echo a strategy the Army has embraced amid its own recruiting struggles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The population of Des Moines, Iowa, for example, was a bit more than 211,000 people, according to the 2022 census, compared with Austin, at nearly 975,000 people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while Cleveland and Orlando, Florida, are comparable by population at more than 300,000 residents each \u2015 Orlando<b> <\/b>does represent the sixth-largest metropolitan area in the southern U.S. It also has been named the fittest city in Florida, according to a <a href=\"https:\/\/www.wfla.com\/news\/florida\/several-florida-cities-among-the-healthiest-places-to-live-in-the-u-s-report\/\">survey<\/a> released in May.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For its part, the Army announced <a href=\"https:\/\/www.armytimes.com\/news\/your-army\/2018\/10\/09\/army-recruiting-is-heading-to-the-big-cities-looking-for-americans-whove-never-considered-joining-up\/\">a strategy shift in 2018<\/a>, targeting 22 U.S. cities that had previously been overlooked or under-resourced in an effort to overcome a recruiting deficit that has gone on to cause multiple years of target shortfalls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Marine Corps has continued to meet recruiting goals while the other services have struggled. But it too has experienced the effects of the COVID-19 pandemic that halted in-person recruiting in schools for years, and the difficulties of finding qualified and interested recruits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hays said the Corps\u2019 strategy moving forward would redouble emphasis on presence in high schools and direct engagement with students.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Referencing the widely cited statistic that only about 9% of young Americans are interested in military service, Hays said the Corps saw that as an opportunity, not a hindrance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maj. Gen. William Bowers, commander of Marine Corps Recruiting Command, \u201cwould kind of flip that on its head,\u201d Hays said. \u201c\u2018Well, there\u2019s 91% out there that just need to be inspired to serve by our presence and the example that we set.\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To date, they have closed the Corps\u2019 recruiting station headquarters in Cleveland, Pittsburgh and Des Moines, Iowa.<\/p>\n","protected":false},"author":7,"featured_media":71517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":87,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[87,15,88],"tags":[],"coauthors":[3433],"class_list":["post-64057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruiting","category-news","category-your-military"],"acf":{"subheadline":"","legacy_arc_id":"PN6RPUBSNZEGJCTNBRH2XNE5Q4","arc_canonical_url":"\/news\/recruiting\/2024\/06\/17\/marines-move-some-recruiting-centers-to-urban-hubs-in-massive-realignment\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marines move some recruiting centers to urban hubs in massive realignment - Military Times<\/title>\n<meta name=\"description\" content=\"To date, they have closed the Corps\u2019 recruiting station headquarters in Cleveland, Pittsburgh and Des Moines, Iowa.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marines move some recruiting centers to urban hubs in massive realignment\" \/>\n<meta property=\"og:description\" content=\"To date, they have closed the Corps\u2019 recruiting station headquarters in Cleveland, Pittsburgh and Des Moines, Iowa.\" \/>\n<meta property=\"og:url\" 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