{"id":83982,"date":"2013-02-26T13:59:49","date_gmt":"2013-02-26T13:59:49","guid":{"rendered":"https:\/\/one.sightlinemg.com\/militarytimes\/uncategorized\/2013\/02\/26\/combat-flip-flops-update\/"},"modified":"2026-08-08T08:14:05","modified_gmt":"2026-08-08T08:14:05","slug":"combat-flip-flops-update","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/militarytimes\/off-duty\/gearscout\/2013\/02\/26\/combat-flip-flops-update\/","title":{"rendered":"Combat Flip Flops update"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The company was founded with the mission to use excess production capability in a Kabul, Afghanistan combat boot factory. But, the rapid withdrawal of international forces changed the manufacturing landscape, making it impossible for Combat Flip Flops&#8217; Afghan production partner to stay afloat. In response, Combat Flip Flop shipped the remaining raw material back to the US and set up their current manufacturing facility in Issaquah, Washington.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combat Flip Flops still holds on to it&#8217;s goal of supporting emerging economies and intends to expand it&#8217;s production to Afghanistan, Libya and Syria in the coming years based on demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As far as production, they tell us:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>The first round of production is wrapping up at the Issaquah, WA facility. Direct to consumer orders started shipping mid-February and all are expected to be fulfilled by March 1. Consumers can now order directly through Combat Flip Flops&#8217; website and spring wholesale orders will be to US retailers by the end of March. Combat Flip Flops&#8217; distribution channel includes small specialty outdoor and fashion boutiques. You will not find their product through discount channels or at big box\/online retailers. The first production run will top out at 3000 pairs, which they expect will sell out by June. Current US retail partners include US Elite and Mission Ready.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combat Flip Flops is also happy to announce a couple of new partnerships. <a href=\"http:\/\/www.magnersanborn.com\">Magner Sanborn<\/a> was hired to create a new brand identity and <a href=\"http:\/\/www.revolutionhousemedia.com\/\">Revolution House Media<\/a> will help position the brand in the market and media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">more<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From their 2\/25\/2013 Press Release:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Magner Sanborn. Named 2012 Best Small Advertising Agency in the West by Ad Age, Magner Sanborn is a full service advertising and brand design agency made up of writers, designers, technologists, anthropologists, thinkers and doers. Priding itself on not being everything to everyone, Magner Sanborn works with clients to better identify and connect with their customer. For Combat Flip Flops, they helped re-create its brand identity, voice and graphic standards.<\/p> <p>&#8220;It took us all of two seconds during our first meeting with the Combat Flip Flops team to see that they were committed to creating a brand unlike any other. At every level it reflects the story of their lives as Army Rangers and humanitarians. And while their whole business model stemmed from a desire to a greater good, they were also committed to a sound business model expressed as a disruptive brand. The logo identity needed to reflect that. So, we drew inspiration from military icons \u2013 in this case the chevron \u2013 that conveyed confidence, modernism and energy. And, of course, it needed to be unique from other brandmarks,&#8221; said Ward Duft, creative director, Magner Sanborn.<\/p> <p>Revolution House Media. Started by Kate Ketschek, Revolution House Media focuses on building recognition and increasing market share for innovative brands in the outdoor, tactical and lifestyle markets. Delivering quantifiable results through media relations, editorial coverage, social media management and strategic partnerships, RHM works with partner brands to put the best communications plan in place to reach its goals.<\/p> <p>&#8220;We are psyched to work with Kate to position the brand in the outdoor and fashion channels. From the first meeting, we knew she was part of the team. A general love of what she does and the ability to connect the right people at the right time, we&#8217;re confident she&#8217;ll help us establish our presence in a very competitive space,&#8221; said Matthew Griffin, CEO, Combat Flip Flops.<\/p> <p>The Flip Flops<\/p> <p>The handcrafted flip flops have cowhide leather decks, an EVA medium density midsole, and combat boot grade rubber treads to be long lasting and rugged. Adorned with embellishments like chrome poppies and hand grenades, the flops range from subtle to capable of being seen from space on a cloudy day. Each model ties in to the Afghan culture, creating a connection with the wearer.<br\/>\u00a0<br\/>Using non-traditional assembly methods, including old aircraft ovens and hand labor, the full line of men&#8217;s and women&#8217;s models are assembled by hand and offer a level of craftsmanship that is hard to come by these days. For sales inquiries, please contact Griff at 206-522-5500 or visit www.combatflipflops.com to pick out your favorite pair. They&#8217;re bad for running and worse for fighting.<\/p> <p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combat Flip Flops, a company built on the premise of Business, not Bullets, continues to 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