{"id":93360,"date":"2018-02-17T17:24:41","date_gmt":"2018-02-17T17:24:41","guid":{"rendered":"https:\/\/smg.go-vip.net\/militarytimes\/uncategorized\/2018\/02\/17\/green-beans-coffee\/"},"modified":"2026-08-08T09:49:07","modified_gmt":"2026-08-08T09:49:07","slug":"green-beans-coffee","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/militarytimes\/news\/2018\/02\/17\/green-beans-coffee\/","title":{"rendered":"Launching a coffee business, with the help of SBA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><i><b>Editor\u2019s note:<\/b> This article was contributed by the Small Business Administration. The content may be edited for clarity, style and length. Find more at <a href=\"https:\/\/www.sba.gov\/offices\/headquarters\/ovbd\">https:\/\/www.sba.gov\/offices\/headquarters\/ovbd<\/a>.<\/i><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the first customers through the door took a sip from their cup of fresh espresso and before the sign went up on the location in Omaha, there was a soon-to-be-retired veteran sitting in a class at Offutt Air Force Base, wondering what he was going to do with his life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That class was Boots to Business, a collaborative effort among the Small Business Administration, the nonprofit SCORE and the Nebraska Business Development Center to introduce the basics of entrepreneurship to transitioning service members. And John Sievers, along with his wife, Angela, was about to start something about which he\u2019d later say he \u201cdidn\u2019t have a clue.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Green Beans Coffee is a friend to military men and women stationed at far-off bases who are eager for a taste of home. And the founders of the Green Beans chain, a couple of expats, could relate to the service members they served in war-torn hot spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sievers said he\u2019d stopped by one at a forward operating base on the Afghanistan-Pakistan border nearly every day, and when deployed to Iraq, he made a point to drop by each Friday to treat himself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He admitted that the first time he was facing retirement from the Air Force, he wasn\u2019t prepared for life after a career in uniform. He got a reprieve with a promotion to senior master sergeant, hitting reset on the countdown to the day he\u2019d return to civilian life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI thought about the jobs I liked most in the Air Force and made a list of them,\u201d he said. \u201cThe best jobs I had were the ones where I was leading small teams, fixing people\u2019s problems and making their day.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So he checked in with Green Beans Coffee, which had begun efforts to expand from overseas bases and the occasional airport, in an attempt to introduce its brand \u2015 already familiar to military folks \u2015 to people in cities and suburbs across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI didn\u2019t know about coffee, but I do enjoy cooking,\u201d Sievers said. \u201cAnd my main purpose and drive, my \u2018why\u2019 for this company is what Green Beans does for the nation, and support in the community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For one, a portion of its profits support families of fallen service members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI figured everything else, I can learn how to do,\u201d he said. \u201cAnd I said to myself, oh, what the heck, I\u2019ll apply for a license\u201d to launch a Green Beans Coffee shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s when Sievers turned to SBA and its resources partners for help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It wasn\u2019t until he was sitting in that Boots to Business classroom in July 2013 that he could say to himself: \u201cYou know, I think I can do this.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He next dug into the Omaha SCORE chapter\u2019s pre-business workshop and a QuickBooks class. Siever was approved in June 2014 for a loan from First National Bank of Omaha, through the SBA\u2019s Lender Advantage program, and was ready to begin work to open the new business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He\u2019s learned lessons along the way, overcoming a bad deal with an advertiser that required an intervention from the Green Beans Coffee corporate management to get his money back, for example. But mostly the promotional plan is to \u201cdo some guerrilla ads, some flyers.\u201d They\u2019re also already members of the Millard Business Association and the Greater Omaha Chamber of Commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The location, expected to create upwards of 15 new jobs, including a couple for his teenagers, is Green Beans Coffee\u2019s first independent, stand-alone store licensed to use the company\u2019s brand and products; the other 50-some stores are all corporate-owned. And because it\u2019s not a franchise, Sievers was free to hunt far and wide for bargains to outfit his shop, getting equipment at a fraction of the cost from online retailers, \u201cwith free shipping,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sievers researched locations, eventually discovering a spot in an affluent area off a major crossroads in southwest Omaha through which tens of thousands of drivers <span class=\"tempHolder\">pass as they go to and from work each day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sievers, who had overseen the work of a little more than 200 people while in uniform, \u201cwanted something completely different and challenging when I retired from the Air Force,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd boy, I got it. We\u2019re excited to be serving coffee, that\u2019s for sure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Air Force vet launched a coffee business, with the help of resources from the Small Business 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