{"id":97689,"date":"2016-07-09T09:01:51","date_gmt":"2016-07-09T09:01:51","guid":{"rendered":"https:\/\/one.sightlinemg.com\/militarytimes\/uncategorized\/2016\/07\/09\/the-pentagon-keeps-data-on-millennials-this-is-what-it-says\/"},"modified":"2026-08-08T10:13:18","modified_gmt":"2026-08-08T10:13:18","slug":"the-pentagon-keeps-data-on-millennials-this-is-what-it-says","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/militarytimes\/news\/your-military\/2016\/07\/09\/the-pentagon-keeps-data-on-millennials-this-is-what-it-says\/","title":{"rendered":"The Pentagon keeps data on millennials. This is what it says"},"content":{"rendered":"\n<p>Young Americans <span class=\"rte rte-comment\">Today\u2019s military recruiting market remains strong and young people show<\/span> continue to show steady\u00a0interest in military service <span class=\"rte rte-comment\">serving in the rank-and-file military force <\/span>despite the improved <span class=\"rte rte-comment\">a steadily improving <\/span>economy and <span class=\"rte rte-comment\">the <\/span>fading sense of patriotic duty that can be traced directly to\u00a0<span class=\"rte rte-comment\">accompanied the\u00a0the &#8220;<\/span>9\/11<span class=\"rte rte-comment\"> generation<\/span>,<span class=\"rte rte-comment\">&#8220;<\/span> according to an analysis of Defense Department data conducted by Military Times<span class=\"rte rte-comment\"> shows<\/span>.\u00a0<\/p>\n\n\n\n<p>In fact, internal Pentagon\u00a0polls that <span class=\"rte rte-comment\">routinely <\/span>track<span class=\"rte rte-comment\">s<\/span> public opinion among the military\u2019s target demographics \u2014 young men, in particular \u2014 show that today\u2019s so-called millennial generation is <span class=\"rte rte-comment\">are <\/span>not much <span class=\"rte rte-comment\">that <\/span>different than its <span class=\"rte rte-comment\">their <\/span>predecessors.\u00a0<\/p>\n\n\n\n<p>&#8220;What attracts even the millennials to military service are still largely the same reasons that attracted Generation X and the Baby Boomers to military service<span class=\"rte rte-comment\"> as well<\/span>,&#8221; <span class=\"rte rte-comment\">said <\/span>Stephanie Miller, the Pentagon\u2019s director of accessions policy, said in an interview earlier this year.\u00a0&#8220;It is things like education, the opportunity to travel, the opportunity to be part of a team, and meaningful work. It is those attractive points that are still relevant today as they were 50 years ago.<span class=\"rte rte-comment\">,<\/span>&#8221; <span class=\"rte rte-comment\">Miller said in an interview earlier this year. .<\/span>\u00a0<\/p>\n\n\n\n<p>A key indicator of interest in military service comes from the Pentagon\u2019s &#8220;propensity&#8221; poll<span class=\"rte rte-comment\"> surveys<\/span>, in which officials <span class=\"rte rte-comment\">pollsters <\/span>ask young people ages 16 to 21 a basic question: &#8220;How likely is it that you will be serving in the military in the next few years?&#8221;<\/p>\n\n\n\n<p>The percent who respond &#8220;probably&#8221; or &#8220;definitely&#8221; was recently pegged at 19 percent in the poll conducted last <span class=\"rte rte-comment\">in <\/span>fall<span class=\"rte rte-comment\"> 2015<\/span>, the most recent data\u00a0<span class=\"rte rte-comment\">one survey <\/span>available.\u00a0That\u2019s not far from the peak of 23 percent in late 2003, when <span class=\"rte rte-comment\">amid a <\/span>patriotic fervor surged following the Bush administration&#8217;s decision to invade<span class=\"rte rte-comment\">\u00a0the invasion of<\/span> Iraq, and<span class=\"rte rte-comment\">. And recent results are<\/span>\u00a0yet it&#8217;s far removed the historic low of 12 percent, experienced in late 2007, when pessimism about the war and high casualties <span class=\"rte rte-comment\">there in Iraq <\/span>dragged down public perception of military service.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When we look at this data, we are saying it is relatively stable,&#8221; said Katherine Helland, the director of the Joint Advertising Market Research and Studies, or JAMRS, the Defense Department office that conducts these\u00a0polls several times a year.<\/p>\n\n\n\n<style>    .oembed-asset-photo-image { width: 100%; }<\/style>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"1801\" src=\"\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg\" alt=\"\" class=\"wp-image-95598\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg 1360w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg?resize=227,300 227w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg?resize=768,1017 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg?resize=773,1024 773w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/636029860347841761-MIL-Recruiting-7-11-16.jpg.jpg?resize=1160,1536 1160w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The long-term outlook\u00a0<\/h4>\n\n\n\n<p>Historically, a strong private sector job market<span class=\"rte rte-comment\">s in the civilian sector<\/span> drives down young people\u2019s interest in the military. And the Pentagon\u2019s internal polls show that their <span class=\"rte rte-comment\">young people\u2019s <\/span>optimism about the job market today is high, near its peak before the financial crisis of 2008.\u00a0<\/p>\n\n\n\n<p>Yet so far the economic recovery of recent years has not adversely affected <span class=\"rte rte-comment\">the Pentagon\u2019s <\/span>propensity indicators. And the Pentagon\u2019s <span class=\"rte rte-comment\">internal <\/span>polls show a different perspective on the recruiting market than one offered by Defense Secretary Ash Carter, who has repeatedly voiced concerns about the military\u2019s <span class=\"rte rte-comment\">long-term <\/span>ability to attract young people over the long term<span class=\"rte rte-comment\"> into military service<\/span>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carter has set in motion a slate of personnel reforms aimed at appealing to young people who might be put off by some aspects of traditional military careers.\u00a0He calls the initiative &#8220;Force of the Future.&#8221;<\/p>\n\n\n\n<p>&#8220;Sometimes,&#8221; he has said, &#8220;this system has led us to lose good people, people with skills we need, but who see better opportunities elsewhere, in places that are less rigid, slow-moving, and bureaucratic, and more agile, creative, and merit-based.\u00a0And as future generations increasingly value merit and flexibility, it\u2019s more than just a matter of retention \u2014 it\u2019s going to be a matter of recruitment, too. We can and must fix these problems.&#8221; <span class=\"rte rte-comment\">Carter said.<\/span>\u00a0<\/p>\n\n\n\n<p>The secretary <span class=\"rte rte-comment\">Carter <\/span>has pointed to the strong recruiting that followed the 2001 terrorist attacks and questioned whether that will continue. &#8220;In the coming years, as the so-called 9\/11 generation begins to leave our ranks, the Defense Department must continue to bring in talented Americans from your generation and others,&#8221; he said last year when announcing his personnel reform effort.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carter is concerned about the military&#8217;s reliance on specific regions, like the south and the &#8220;big sky&#8221; west, where young people show greater interest in the military. &#8220;We can&#8217;t keep fishing in the same old ponds,&#8221; Carter has said.<\/p>\n\n\n\n\n\n<p>Much of his <span class=\"rte rte-comment\">any of <\/span>concern<span class=\"rte rte-comment\">s often focus<\/span>\u00a0centers on high-tech, high-demand career fields like cyber security<span class=\"rte rte-comment\"> war<\/span>. And he has\u00a0<span class=\"rte rte-comment\">Carter has <\/span>questioned the value of the <span class=\"rte rte-comment\">current <\/span>Pentagon&#8217;s polling efforts. In June, he ordered the Defense Department to develop a <span class=\"rte rte-comment\">&#8220;<\/span>more robust<span class=\"rte rte-comment\">&#8221; version of the JAMRS<\/span> database that can &#8220;leverage predictive analytics and micro targeting strategies.&#8221; He wants a system that\u00a0<span class=\"rte rte-comment\">and <\/span>is &#8220;simpler and faster to use.&#8221;<\/p>\n\n\n\n<p>The Defense Department spends more than $1 billion annually on recruiting and advertising, according to <span class=\"rte rte-comment\">Pentagon <\/span>budget data.\u00a0All four services met their individual recruiting goals last year, though Army leaders have voiced concerns about the environment growing more difficult.\u00a0<\/p>\n\n\n\n<p>Despite <span class=\"rte rte-comment\">the <\/span>current success, top Pentagon officials also say that several trends are making recruiters\u2019 mission more challenging. Many young Americans <span class=\"rte rte-comment\">simply <\/span>know almost nothing about the military and service members&#8217; lifestyle<span class=\"rte rte-comment\"> the life of service members<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When asked to name all four military services, only about half of today&#8217;s youth are to identify the Army, Navy, Air Force and Marine Corps, Miller said.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Military-civilian divide<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In the 1990s, almost half of young Americans had parents with some military experience. Today that has dropped to about 15 percent, Miller said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This military-civilian disconnect does create this particular challenge for us,&#8221; Miller said.<\/p>\n\n\n\n<p>Social media is also creating new complexities for recruiters. Years ago, a successful strategy entailed some\u00a0<span class=\"rte rte-comment\">few <\/span>television ads and sending individual recruiters out to high schools for face-to-face conversations<span class=\"rte rte-comment\"> was a successful strategy<\/span>.\u00a0<\/p>\n\n\n\n<p>Now, that\u2019s changed as prospective recruits spend endless hours connected to smart\u00a0<span class=\"rte rte-comment\">staring at their <\/span>phones.\u00a0<\/p>\n\n\n\n<p>&#8220;It is difficult to be able to get their attention <span class=\"rte rte-comment\">just <\/span>in a world where social media and so many other different types of activities are pulling at their attention. It is difficult sometimes for recruiters to really prospect these candidates and connect with them in a meaningful way,&#8221; Miller said.\u00a0<\/p>\n\n\n\n<p>&#8220;At the end of the day, it is the discussion with the recruiter that really gets them to commit to military service. Again, it is harder to do that when they are on Facebook, Twitter, and various different social media platforms.&#8221; <span class=\"rte rte-comment\">she said.<\/span>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Their propensity to serve is steady, but about half of today\u2019s youth can&#8217;t name all four military services.<\/p>\n","protected":false},"author":7,"featured_media":95597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":88,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[15,88],"tags":[],"coauthors":[3125],"class_list":["post-97689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-your-military"],"acf":{"subheadline":"","legacy_arc_id":"WLHEGNGOBRCMBGJMOCFUDNXC5Y","arc_canonical_url":"\/news\/your-military\/2016\/07\/09\/the-pentagon-keeps-data-on-millennials-this-is-what-it-says\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented By:"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pentagon keeps data on millennials. 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