“We are excited to launch our new reloading category,” said Pete Brownell, President/CEO of Brownells. “Much like the addition of our ammunition line last year, the ‘You asked, we listened’ philosophy played a major part in our decision. We found that many of our customers enjoy reloading and find it to be a cost saver, so we’re happy to provide them with the supplies they want.”
Brownells is offering a limited-time discount on reloading equipment and supplies. Get $10 discount on orders totaling more than $99, a $20 discount on orders totaling more than $199, or a $30 discount on orders totaling more than $299. These offers are valid Thursday, August 16, 2012 through Monday, August 20, 2012.
While they own Sinclair, the rebranding reflects Brownells commitment to reloading equipment by bringing it in under the umbrella of their 100% lifetime guarantee and their flat, $12.95 shipping rate. Whether you order a progressive press or a press plus 10,000 rounds of brass and 10,000 bullets, the shipping is still $12.95.
“Sinclair will remain as a separate brand,” says Brownells spokesman Larry Weeks. “We want to keep Sinclair separate for their loyal customers. It will continue to focus on the high-end, precision reloading market that they’ve always been known for. Brownells will be more general, and while we will offer the full Sinclair line on the Brownells site, that won’t be the emphasis.”
