{"id":32267,"date":"2022-11-04T22:03:44","date_gmt":"2022-11-04T22:03:44","guid":{"rendered":"https:\/\/one.sightlinemg.com\/navytimes\/uncategorized\/2022\/11\/04\/how-toys-for-tots-got-its-iconic-train-logo-from-walt-disney-himself\/"},"modified":"2026-08-08T21:12:05","modified_gmt":"2026-08-08T21:12:05","slug":"how-toys-for-tots-got-its-iconic-train-logo-from-walt-disney-himself","status":"publish","type":"post","link":"https:\/\/one.sightlinemg.com\/navytimes\/off-duty\/2022\/11\/04\/how-toys-for-tots-got-its-iconic-train-logo-from-walt-disney-himself\/","title":{"rendered":"How Toys for Tots got its iconic train logo from Walt Disney himself"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Once upon a time, Marine Reserve-run Toys for Tots got help from the animator and businessman who created some of the most iconic children\u2019s films of the 20th century.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than seven decades ago, Walt Disney and his studio designed the original logo for <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-military\/2020\/11\/23\/marine-corps-toys-for-tots-volunteers-plan-donation-drives-in-pandemic\/\" target=\"_blank\">Toys for Tots<\/a>, an initiative <a href=\"https:\/\/www.marinecorpstimes.com\/news\/your-marine-corps\/2021\/12\/26\/marines-on-snowmobiles-help-santa-in-alaskas-remote-arctic\/\" target=\"_blank\">that helps Santa<\/a> deliver toys to children in low-income families, according to <a href=\"https:\/\/thewaltdisneycompany.com\/the-walt-disney-company-launches-disney-ultimate-toy-drive-to-provide-toys-and-hope-to-children-in-need\/\">a Wednesday Disney press release<\/a> about its annual Toys for Tots drive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Toys for Tots enters its 75th year, the iconic train image that Disney designed is still part of the logo.<\/p>\n\n\n\t<aside class=\"smg-interstitial-link wp-block-smg-interstitial-link\">\n\t\t<a href=\"https:\/\/one.sightlinemg.com\/marinecorpstimes\/news\/your-marine-corps\/2022\/10\/14\/marine-corps-reserve-celebrates-75-years-of-toys-for-tots\/\" class=\"smg-interstitial-link__inner\">\n\t\t\t\t\t\t\t<div class=\"smg-interstitial-link__media\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/christmas-two.jpg.jpg?w=300\" class=\"smg-interstitial-link__image wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"smg-interstitial-link__content\">\n\t\t\t\t<span class=\"smg-interstitial-link__kicker\">Related<\/span>\n\t\t\t\t<h3 class=\"smg-interstitial-link__title\">Marine Corps Reserve celebrates 75 years of Toys for Tots<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"smg-interstitial-link__excerpt\">The national initiative collects and distributes toys for children whose families may not have the means to buy them gifts for Christmas.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t<\/aside>\n\t\n\n\n<p class=\"wp-block-paragraph\">Marine reservist Maj. Bill Hendricks had the idea for Toys for Tots in 1947 after his wife, Diane, told him she wanted to donate handcrafted dolls to an agency that would distribute them to children in need, according to <a href=\"https:\/\/www.toysfortots.org\/about_toys_for_tots\/toys_for_tots_program\/timeline.aspx\">the Toys for Tots website<\/a>. No such agency existed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With help from the Marines in his Reserve unit in Los Angeles, Hendricks set out to change that. In its first year, the program distributed 5,000 toys to economically disadvantaged children.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It so happened that Hendricks\u2019 civilian job was as director of public relations at Warner Bros. Studios. Because the major regularly hobnobbed with Hollywood celebrities, Walt Disney was a part of Hendrick\u2019s social world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a favor to his friend, Disney and his studio artists designed the original poster for Toys for Tots.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"1199\" src=\"\/wp-content\/uploads\/2026\/08\/santa-edited.jpg.jpg\" alt=\"A 1948 artistic poster for Toys for Tots depicts a beaming Santa Claus carrying a sack of toys. In front of him, a toy train bears the words &quot;Toys for Tots&quot; in all caps. It reads &quot;United States Marine Reserve&quot; at the bottom of the poster.\" class=\"wp-image-63524\" srcset=\"https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/santa-edited.jpg.jpg 806w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/santa-edited.jpg.jpg?resize=202,300 202w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/santa-edited.jpg.jpg?resize=768,1142 768w, https:\/\/one.sightlinemg.com\/wp-content\/uploads\/2026\/08\/santa-edited.jpg.jpg?resize=688,1024 688w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><figcaption class=\"wp-element-caption\">Walt Disney&#8217;s original 1948 poster for Toys for Tots depicts a beaming Santa Claus wearing a belt with the Marine Corps insignia. (Toys for Tots)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The poster features a beaming Santa Claus \u2014 whose considerable belly is secured with a belt bearing an eagle, globe and anchor \u2014 carrying a sack of toys. In front of Claus runs a three-car miniature train in which \u201cToys for Tots\u201d is inscribed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A version of that train still appears in the program\u2019s logo today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The train logo is reminiscent of both toys \u2014 in the mid-century, toy trains were one of the most popular gifts for boys \u2014 and a distribution effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And those are the two key components of what Toys for Tots does: Marines and volunteers across the country collect donated toys, sort and wrap them, and then distribute them to children in need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its founding seven and a half decades ago, Toys for Tots has distributed nearly 630 million toys to more than 280 million children, according to the Disney press release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After designing the logo, Walt Disney continued to support Toys for Tots by participating in public service advertising for the organization, according to Disney spokesman Cappy Surette, a retired Navy captain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the company Disney founded has partnered with Toys for Tots throughout the decades, running annual toy drives through its stores, resorts and online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toys for Tots has used the Walt Disney-designed train logo for almost the entirety of its 75-year history.<\/p>\n","protected":false},"author":7,"featured_media":63521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_acf":"","_yoast_wpseo_primary_category":13,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_smg_distribution_targets":[]},"categories":[101,23,89,26,13],"tags":[],"coauthors":[3366],"class_list":["post-32267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news-roundup","category-home","category-middle-column","category-newsletters","category-off-duty"],"acf":{"subheadline":"","legacy_arc_id":"S56SUVDDG5AGJI5SQGAYN3AVYI","arc_canonical_url":"\/off-duty\/2022\/11\/04\/how-toys-for-tots-got-its-iconic-train-logo-from-walt-disney-himself\/","remove_feature_photo":false,"is_sponsored":false,"subtype":"","redirect_url":"","disable_inline_ads":false,"native_logo_pretext":"Presented 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